"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The writer refered to a report from marketing department to improve his/her position and convince the others. While he does this, he does not say that how marketing team reachs this conclusion. Whether they did a survey or just said this on a whim. It would be acceptable that the department told the writer about decreasing the sale numbers of Super Screen Movie, but how they want to explicate this paradox. While they are receiving positive feed backs from reviewers their market share is plummeting. The reveiwers are not known and maybe they just are low level critics and does not have significant effect on society. Maybe they just work for insignificant maganizes and people do not care about their opinions. Reviewers should be evaluated and then being refered. He claim that the reviewrs could not convince their prospective target market, but he does not consider that they not only fail to absorb new customers but also lose their current share too.
The conclusion has been made by him is unwarranted. There are many factors that he does not involve in his conclusions such as whether they hire eminent actors and actresses in their products or not. How well-known and consummate are the crew of members and directers and producers they work with. Another factor is the genre itself. It is unknown that their focus is on whic genre of the movies, like Marvel for example that focus on superhero movies. Whther they did the market research prior to making movies. How well the marketing team done their work in promoting and advertising the movies. All of these question as well as many are remained unanswered. So, it cannot be accepted that people do not show interest about Super Screen Movie products, only because of unawareness.
Allocating greater budget while its profit decreased is a huge burden and if they make a wrong decision may lead to fail the whole company. He also does not explain about advertising through what, whther they just want to switch to the modern channels of advertising or they just want to advrtise more! It should be decided before allocating
more money to advertisment.
In general many dark spots exists in the writer's note. As a whole it is very risky to increase the advertising costs while they company do not know exactly about the main reason of ignoring its products by individuals. They should do a market research in advance to reach viable information and based on and the strategy of the company alter ther perspective. Maybe after the research they find out they need to revise their own strategy. In a nutshell, the recommendation does not sound prudent enough.
Grammar and spelling errors:
Line 1, column 411, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ow they want to explicate this paradox. While they are receiving positive feed backs ...
^^^^^
Line 1, column 775, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'He' must be used with a third-person verb: 'claims'.
Suggestion: claims
...be evaluated and then being refered. He claim that the reviewrs could not convince th...
^^^^^
Line 5, column 342, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...! It should be decided before allocating more money to advertisment. In genera...
^^^^
Line 7, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: More
...should be decided before allocating more money to advertisment. In general man...
^^^^
Line 9, column 56, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... dark spots exists in the writers note. As a whole it is very risky to increase th...
^^
Transition Words or Phrases used:
also, but, if, may, so, then, well, while, for example, in general, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 55.0 28.8173652695 191% => Less pronouns wanted
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2189.0 2260.96107784 97% => OK
No of words: 446.0 441.139720559 101% => OK
Chars per words: 4.90807174888 5.12650576532 96% => OK
Fourth root words length: 4.5955099915 4.56307096286 101% => OK
Word Length SD: 2.55301132748 2.78398813304 92% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.52466367713 0.468620217663 112% => OK
syllable_count: 667.8 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.2215553461 57.8364921388 83% => OK
Chars per sentence: 87.56 119.503703932 73% => OK
Words per sentence: 17.84 23.324526521 76% => OK
Discourse Markers: 3.48 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0995007053833 0.218282227539 46% => OK
Sentence topic coherence: 0.0284746135376 0.0743258471296 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0397714865676 0.0701772020484 57% => OK
Paragraph topic coherence: 0.0462386901439 0.128457276422 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0351204627487 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 10.6 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.9 12.5979740519 87% => OK
dale_chall_readability_score: 8.3 8.32208582834 100% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.