The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The director of the Super Screen Production company declare to his or employees that movies produced by their production is not reaching to the target audience even though there is positive feedback on the specific movies of the same production company. So to overcome this issue they need to allocate a maximum share of its budget next year to for advertisement. However, before investing money on advertisement for the upcoming movies by their production, the director must answer the following three questions.
Firstly, the movie reviews they were talking about is restricted to only specific movies. However, it is possible that the movie that got positive review belongs to a particular genre and the production company is ignored the fact that the other genre movies are not attracting the people to the theaters. It is hard to believe that the production company neglected movie genres in their survey process.
Secondly, it is also possible that the movie content is reached to the audience and they didn’t like the movie trailer or the plot or even they didn’t like the casting at all. In the field of movie industry, over the time it is already proven that it is very difficult to understand the likes and dislikes of an audience. It is necessary to consider the possibility that the movie is too bad that the audiences deliberately ignored to watch the movies of Super Screen Production.
In conclusion, the above questions clearly shows the flaws in the directors argument and demands for necessary evidence before sanctioning
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 257 350
No. of Characters: 1264 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.004 4.7
Average Word Length: 4.918 4.6
Word Length SD: 2.643 2.4
No. of Words greater than 5 chars: 94 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 52 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.7 21.0
Sentence Length SD: 8.764 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.399 0.35
Sentence-Para Coherence: 0.664 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 9, column 67, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...uestions clearly shows the flaws in the directors argument and demands for necessary evid...
^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, second, secondly, so, in conclusion, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 2.0 12.9520958084 15% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1305.0 2260.96107784 58% => More number of characters wanted.
No of words: 255.0 441.139720559 58% => More content wanted.
Chars per words: 5.11764705882 5.12650576532 100% => OK
Fourth root words length: 3.99608801488 4.56307096286 88% => OK
Word Length SD: 2.76239926028 2.78398813304 99% => OK
Unique words: 134.0 204.123752495 66% => More unique words wanted.
Unique words percentage: 0.525490196078 0.468620217663 112% => OK
syllable_count: 413.1 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 49.3478469642 57.8364921388 85% => OK
Chars per sentence: 130.5 119.503703932 109% => OK
Words per sentence: 25.5 23.324526521 109% => OK
Discourse Markers: 8.5 5.70786347227 149% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.231985993059 0.218282227539 106% => OK
Sentence topic coherence: 0.0918225680108 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0702321015609 0.0701772020484 100% => OK
Paragraph topic coherence: 0.126450723171 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0733780845022 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.9 8.32208582834 107% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.