The following is taken from a Memo from the advertising director of Super Screen Movie Production company.
According to a recent report from our marketing director , during the past year fewer people attended Super screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies has actually increased during the past year.
A memo was written by the advertising director of the Super Screen Movie Production Company, whereby he presents a recommendation for increasing advertisement for next year based on an argument that he received a percentage of positive reviews. His arguement is quite rife with holes and cannot be considered cogent unless it answers the following three questions.
First of all, the director talks about positive reviews without specifically talking about a survey. How big was his survey, and what was the spectrum of people that it covered? How scientific was the survey? What type of questions were asked? The answers were never provided so we know exactly, the degree of positiveness that the people responded with. It is imperative, for such a process to undergo a well studied survey, and to have that survey analysed and logged. Having done none of that poses lots of questions!!!
Second, the director states that fewer people than any other year attended Super screen produced movies. A big statement without any further clarifications...There must be a reason for that, changes must have occured that have lured people away from your production in one single year. The director has to question the major problem that might have lured the population away... The quality of his movies; the quality of his space , did he change anything in the setting; in the environment. Moreover, the problem could be an increase in price, that has nothing to with the quality, but with the economy and as such people did not want to pay more for this production.
Thirdly, he states that he wants to allocate a bigger share for advertisement. Before investing in such a process it would wiser to further question why the people are not coming rather than depend on the positive attitudes of the few and to build on that. Therefore, he can proceed with another investigation by doing another survey, whereby asking, what drove people away from Super Screen. The above question will provide the answer to his dilemma and will help him resolve his problem.
Finally for the argument to be cogent and his process to be sound the director has to answer the above three questions and as such undergo the processes described to make his recommendation plausible....
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 159, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...nt without any further clarifications...There must be a reason for that, changes must...
^^^^^
Line 5, column 430, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... of his movies; the quality of his space , did he change anything in the setting; ...
^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
... will help him resolve his problem. Finally for the argument to be cogent and his p...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, if, moreover, second, so, therefore, third, thirdly, well, as to, talking about, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1889.0 2260.96107784 84% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.02393617021 5.12650576532 98% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.80659418527 2.78398813304 101% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.526595744681 0.468620217663 112% => OK
syllable_count: 589.5 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 55.2200144875 57.8364921388 95% => OK
Chars per sentence: 104.944444444 119.503703932 88% => OK
Words per sentence: 20.8888888889 23.324526521 90% => OK
Discourse Markers: 6.33333333333 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.195752527796 0.218282227539 90% => OK
Sentence topic coherence: 0.0552923514741 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0817497213682 0.0701772020484 116% => OK
Paragraph topic coherence: 0.107707052043 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.073317569442 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 5, column 159, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...nt without any further clarifications...There must be a reason for that, changes must...
^^^^^
Line 5, column 430, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... of his movies; the quality of his space , did he change anything in the setting; ...
^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
... will help him resolve his problem. Finally for the argument to be cogent and his p...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, if, moreover, second, so, therefore, third, thirdly, well, as to, talking about, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1889.0 2260.96107784 84% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.02393617021 5.12650576532 98% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.80659418527 2.78398813304 101% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.526595744681 0.468620217663 112% => OK
syllable_count: 589.5 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 55.2200144875 57.8364921388 95% => OK
Chars per sentence: 104.944444444 119.503703932 88% => OK
Words per sentence: 20.8888888889 23.324526521 90% => OK
Discourse Markers: 6.33333333333 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.195752527796 0.218282227539 90% => OK
Sentence topic coherence: 0.0552923514741 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0817497213682 0.0701772020484 116% => OK
Paragraph topic coherence: 0.107707052043 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.073317569442 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.