The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
A memorandum from the manger of WWAC radio station was sent stating that the radio station should opt for a news and talk format shows instead of its current rock-music. He defended his decision by stating that the number of listeners has been declining lately and the population in the area has grown to new retirees. However, before this argument can be properly evaluated three key questions must be addressed.
First of all, the manager of the station states that the number of listeners has been recently declining. If that is true, did the manager conduct a proper scientific survey before making the above statement? Furthermore, did he ask the proper questions when conducting the survey? If the manger is to base his judgment on the number of listeners that have stopped to listen to the radio station then that number has to be substantial and it has to reflect a potential number of the community. In addition, the surveyor has to provide us with the age group of the people being surveyed, and the list of question that were being asked to those groups. Once we are provided with such a survey can we make a claim that the statement that the number of listeners has declined might be plausible.
Secondly, when the manager states that several local stores selling recorded music have recently closed. The man jumps to the conclusion that these stores have closed for the sole reason that none of the current residents were interested in music records and as such the stores had to close. The question is did these stores close due to other problems that have nothing to do with the music business? The manager fails to provide us with sufficient information regarding the condition in which these stores operate; they might have closed due to an economic depression that has affected the area for the last ten years and they were bound to go bankrupt. Moreover, they might have been facing a decline in customer service for a five year period and as such their music storage was dwindling until they finally closed down. The ingenious statement that the stores closed solely for the reason that elderly are not interested in music is hyperbolic. The effect of of the elderly of these stores cannot be dramatic in such a short period of time and it needs at least a year to cause these stores to close their business. Hence, the argumnet of the manger is not cogent and cannot stand at this point.
Thirdly, he finally states that he will eliminate music and incorporate a talk show because it is popular in the area. Once gain the manager acts in a whimsical manner by jumping to conclusions without proper studies. If talk shows are popular in the area, they might not be popular with the new population. In addition, being an elderly does not mean that a person is dead and will not enjoy music, the youth is the the youth of the heart. The manger ought to revert again to a survey on order to have a conclusive answer to what does the community of this area want? He cannot make judgement based on presumptions.
Finally the statement as it stands now is flawed, because the argument makes several unwarranted assumptions. If the author is able to answer the above three questions and provide evidence then his argument would be more cogent and plausible.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 573 350
No. of Characters: 2654 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.893 4.7
Average Word Length: 4.632 4.6
Word Length SD: 2.367 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.92 21.0
Sentence Length SD: 8.754 7.5
Use of Discourse Markers (%): 0.64 0.12
Sentence-Text Coherence: 0.279 0.35
Sentence-Para Coherence: 0.279 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 651, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Once” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... that were being asked to those groups. Once we are provided with such a survey can ...
^^^^
Line 3, column 308, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'done'.
Suggestion: done
...he stores had to close. The question is did these stores close due to other problem...
^^^
Line 3, column 402, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... nothing to do with the music business? The manager fails to provide us with suffic...
^^^
Line 3, column 623, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cted the area for the last ten years and they were bound to go bankrupt. Moreover...
^^
Line 3, column 962, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...sted in music is hyperbolic. The effect of of the elderly of these stores cannot be d...
^^^^^
Line 3, column 1031, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...ores cannot be dramatic in such a short period of time and it needs at least a year to cause t...
^^^^^^^^^^^^^^
Line 4, column 119, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Once” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...show because it is popular in the area. Once gain the manager acts in a whimsical ma...
^^^^
Line 4, column 146, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a whimsical manner" with adverb for "whimsical"; eg, "in a hasty manner" with "hastily".
...in the area. Once gain the manager acts in a whimsical manner by jumping to conclusions without prope...
^^^^^^^^^^^^^^^^^^^^^
Line 4, column 327, Rule ID: DT_JJ_NO_NOUN[2]
Message: Probably a noun is missing in this part of the sentence.
... the new population. In addition, being an elderly does not mean that a person is dead and...
^^^^^^^^^^
Line 4, column 413, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... and will not enjoy music, the youth is the the youth of the heart. The manger ought to...
^^^^^^^
Line 4, column 413, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... and will not enjoy music, the youth is the the youth of the heart. The manger ought to...
^^^^^^^
Line 5, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
... make judgement based on presumptions. Finally the statement as it stands now is flawe...
^^^^^^^
Transition Words or Phrases used:
finally, first, furthermore, hence, however, if, moreover, regarding, second, secondly, so, then, third, thirdly, as to, at least, in addition, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 51.0 28.8173652695 177% => Less pronouns wanted
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2704.0 2260.96107784 120% => OK
No of words: 573.0 441.139720559 130% => OK
Chars per words: 4.71902268761 5.12650576532 92% => OK
Fourth root words length: 4.89258810929 4.56307096286 107% => OK
Word Length SD: 2.45659300473 2.78398813304 88% => OK
Unique words: 247.0 204.123752495 121% => OK
Unique words percentage: 0.431064572426 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 846.0 705.55239521 120% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 45.0577584884 57.8364921388 78% => OK
Chars per sentence: 108.16 119.503703932 91% => OK
Words per sentence: 22.92 23.324526521 98% => OK
Discourse Markers: 6.24 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204979000157 0.218282227539 94% => OK
Sentence topic coherence: 0.0568541625908 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0771654238944 0.0701772020484 110% => OK
Paragraph topic coherence: 0.1255965279 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.115948315386 0.0628817314937 184% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.39 12.5979740519 82% => OK
dale_chall_readability_score: 7.57 8.32208582834 91% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.