The following appeared in a memorandum from the manager of WWAC radio station."WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In memorandum, author explains the situation that WWAC radio station owners have decided to make a change from its current rock-music format to news and talk format. This is due to decline in listener number, even after increasing in population of listening area. He assumes that may be the listeners have some different choices. This argument is full of gaps and assumptions.
The author states that decline has occurred despite population growth in our listening area. Here he assumes that all resident of such areas are radio listeners. But may be some people like to watch TV instead of radio or even do not have radio to listen. There is also possibility that residents may be listening to some other channel on radio that may seem to be more interesting to them. Population growth does not tells us that it is of which age group. It may be newborns. Thus, we are not at stage to accept this statement of author.
Furthermore, author tells us that WWAC radio station owners have decided to make change from its current rock-music format to news and talk format. This again is very inadequate assumption that on changing show format the listeners may increase. May be listeners also do not like to listen news or talk show. Author has not specified about any such survey that claims listeners like to such shows. This decision of owners is totally doubtful and totally based on assumption thus not acceptable.
Moreover, author while explaining decline in listeners with example says that, local sales of recorded music has declined. Now this is really a vague comparison. Sale of recorded music can not be compared with live radio show listeners, these two are different things. Also the decline of sales may be due to numerous other reasons such as expensive tapes, unavailability of tapes and many more. Thus, incomparable can not be compared in above statements.
Finally, we would like to advise WWAC radio station owners to rethink on there decision of changing current format may be it is not the exact reason for listeners decline. A thorough survey with proper statistical information is required to make such decisions.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 360 350
No. of Characters: 1737 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 4.825 4.6
Word Length SD: 2.527 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.652 21.0
Sentence Length SD: 6.363 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.294 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 418, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'tell'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: tell
...ing to them. Population growth does not tells us that it is of which age group. It ma...
^^^^^
Line 2, column 418, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'tell'
Suggestion: tell
...ing to them. Population growth does not tells us that it is of which age group. It ma...
^^^^^
Line 4, column 269, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...teners, these two are different things. Also the decline of sales may be due to nume...
^^^^
Line 5, column 116, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: maybe
...ere decision of changing current format may be it is not the exact reason for listener...
^^^^^^
Transition Words or Phrases used:
also, but, finally, furthermore, if, may, moreover, really, so, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1778.0 2260.96107784 79% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 4.93888888889 5.12650576532 96% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.6137988531 2.78398813304 94% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.477777777778 0.468620217663 102% => OK
syllable_count: 568.8 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.4433395944 57.8364921388 66% => OK
Chars per sentence: 77.3043478261 119.503703932 65% => OK
Words per sentence: 15.652173913 23.324526521 67% => OK
Discourse Markers: 3.65217391304 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29354415616 0.218282227539 134% => OK
Sentence topic coherence: 0.0864689379047 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0969024256345 0.0701772020484 138% => OK
Paragraph topic coherence: 0.19363904066 0.128457276422 151% => OK
Paragraph topic coherence SD: 0.103310207401 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 9.7 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.