Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
In the given argument, author tells us about plans of Nature's way to open a next franchise in town of Plainsville. He further adds Plainsville residents lead healthy lives and thus Nature's way definitely will gain profit from there franchise. Initially, by seeing the arguments and examples given to support those arguments seems to be perfect. But by giving a close look we find en numerous loop holes and assumptions made by author to prove his point, which makes his argument a weak argument.
Firstly, author assumes Nature's way only sells health food and and other health-related products. This assumption is baseless as no details is provided regarding the stores. There is a possibility that on one hand the stores may be selling health product and on the other hand they may have store of junk food as well. The lack of details may lead to assumptions and thus, makes authors argument a weaker one of course.
Furthermore, while proving his point author gives various examples of health conscious population of Plainsville and assumes that these healthy population will definitely purchase the Nature's way products. This such a vague assumption to consider. There is a possibility of people may trust in older brands of healthy products and may not purchase Nature's way products. Also, lack of statistics may lead to many questions such as in which area store is planning to open franchise, population throughout that area is also health conscious, do enrolling to gym or purchasing sports shoes signifies that the people in the particular area are health conscious and many more. Thus, we finally can say that some examples can not be used as evidence to prove statements made by author.
Author while explaining his arguments gives example about school children. He advice them to participate in fitness-for-life program to get benefits of exercise at an early age. Here he assumes that these children will accept his advice and enroll to the program. Firstly, author can not guarantee that his advice will reach to each and every children of Plainsville and even if they heard about it they will be willing to pick it up. There may be a case, that the children finds fitness in some other activities such as playing, inter-school sports competitions, extra-curricular activities, regular practice of yoga and many more. Also author assumes that if children enroll to this program and become healthy they may prefer Nature's products. Such weak assumptions have lead to make author's statement weak.
Finally, author statement about Plainsville residents leading healthy lives and thus Nature's way definitely will gain profit from there franchise is unacceptable and needs more strong evidences to make it a strong argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 16 2
No. of Spelling Errors: 7 2
No. of Sentences: 21 15
No. of Words: 447 350
No. of Characters: 2253 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.598 4.7
Average Word Length: 5.04 4.6
Word Length SD: 2.727 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.286 21.0
Sentence Length SD: 9.755 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.311 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 60, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
...umes Natures way only sells health food and and other health-related products. This ass...
^^^^^^^
Line 4, column 78, Rule ID: ADVICE_ADVISE[1]
Message: Did you mean 'advise' (verb) instead of advice (noun)?
Suggestion: advise
...gives example about school children. He advice them to participate in fitness-for-life...
^^^^^^
Line 4, column 633, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...regular practice of yoga and many more. Also author assumes that if children enroll ...
^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, if, look, may, regarding, so, thus, well, while, of course, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2290.0 2260.96107784 101% => OK
No of words: 447.0 441.139720559 101% => OK
Chars per words: 5.12304250559 5.12650576532 100% => OK
Fourth root words length: 4.59808378696 4.56307096286 101% => OK
Word Length SD: 2.78058874133 2.78398813304 100% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.465324384787 0.468620217663 99% => OK
syllable_count: 704.7 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 59.858942277 57.8364921388 103% => OK
Chars per sentence: 109.047619048 119.503703932 91% => OK
Words per sentence: 21.2857142857 23.324526521 91% => OK
Discourse Markers: 6.42857142857 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255825754339 0.218282227539 117% => OK
Sentence topic coherence: 0.0782920627447 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0880268254818 0.0701772020484 125% => OK
Paragraph topic coherence: 0.161361715741 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0716996732259 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.