10. The following memorandum is from the business manager of Happy Pancake House restaurants.
"Butter has now been replaced by margarine in Happy Pancake Houset restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, we predict that Happy Pancake House will be able to increase profits dramatically if we extend this cost-saving change to all our restaurants in the southeast and northeast as well."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
A memorandum from the Businees manager of Happy Pancake restaurants have been sent to promote for an idea of switching from Butter to Margarine which is more economical and as such more profitable. The manager cites the benefits and presents his arguments and reasons based on that application in his stores in the southwestern region of the United States. He further recommends projecting that so-called successful process to the Southeastern and Northeastern regions as well. I believe in order to prove that his switching process and subsequent success story in the southwest is cogent, the argument has to answer the following three questions.
First of all, populations differ dramatically in behavior, conduct, likes, dislikes as well as taste. The manager has downsized the American population to ‘one size fits all’…nations, people and inhabitants of large countries do not share the same criteria from north to south, east to west. Usually we have different demographies, typologies, ethnic groups and race. The previous criteria will definetly set the gounds for a difference in culinary orientation, what a particular group likes the other might not. The author suggests that the people in the southwest did not get affected when the butter was switched with margarine; however, such a change might dramatically affect the sales in any of the other locations as butter might be their primary additive to the pancake. People in the northeast or southeast might have a stronger inclination to butter and as such might strongly object the change or might stop their visits to the restaurents if butter was replaced with marganine.
Second, the author never mentions the duration of his trial, for how long did this experiment persist? Was it for one month, two month or merely a week or a few days? Such a criteria is crucial as it feeds into the study and will give guidance for further inverstigation. If the application was done for a longer period and was succesful, then his argument on this segment might be more plausible; however, if it was conducted for merely a week then it is not that cogent. Such a short period is not a strong indication of success, as the customers are still absorbing the change and have not yet had the time to physically develop a real reaction to the change. These customers might be on a rolling basis, that is they are new and we are not havind a feedback from returning customers…
Thirdly, the major question is whether the author has conducted a survey in the southwest region to decide if this change will instigate positive or negative attitudes and as such profits for his company. If he had done so, we would have known that this change will have a long term success in that region. Furthermore, that type of survey will be applied in the other two regions and upon two different populations and as such amended. If he had conducted these surveys then his success ambitions would have been more plausible and attainable.
Finally, the manger has to answer all the above questions in order to make his argument cogent and to convince those in charge to apply that so-called success story to the other two regions.
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Grammar and spelling errors:
Line 3, column 130, Rule ID: CD_NN
Message: Possible agreement error. The noun 'month' seems to be countable, so consider using: 'months'.
...ment persist? Was it for one month, two month or merely a week or a few days? Such a ...
Line 3, column 173, Rule ID: A_PLURAL
Message: Don't use indefinite articles with plural words. Did you mean 'a criterion' or simply 'criteria'?
Suggestion: a criterion; criteria
...th or merely a week or a few days? Such a criteria is crucial as it feeds into the study a...
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, second, so, still, then, third, thirdly, well, as to, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2647.0 2260.96107784 117% => OK
No of words: 535.0 441.139720559 121% => OK
Chars per words: 4.9476635514 5.12650576532 97% => OK
Fourth root words length: 4.80937282943 4.56307096286 105% => OK
Word Length SD: 2.78950280157 2.78398813304 100% => OK
Unique words: 257.0 204.123752495 126% => OK
Unique words percentage: 0.480373831776 0.468620217663 103% => OK
syllable_count: 819.0 705.55239521 116% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 65.0887663119 57.8364921388 113% => OK
Chars per sentence: 132.35 119.503703932 111% => OK
Words per sentence: 26.75 23.324526521 115% => OK
Discourse Markers: 6.25 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.129327730458 0.218282227539 59% => OK
Sentence topic coherence: 0.0381971996251 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.066322424454 0.0701772020484 95% => OK
Paragraph topic coherence: 0.0705181081831 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.072673547456 0.0628817314937 116% => OK
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 8.85 8.32208582834 106% => OK
difficult_words: 133.0 98.500998004 135% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 536 350
No. of Characters: 2579 1500
No. of Different Words: 251 200
Fourth Root of Number of Words: 4.812 4.7
Average Word Length: 4.812 4.6
Word Length SD: 2.653 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 68 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.8 21.0
Sentence Length SD: 11.444 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.289 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 1 5