The following is taken from a memo of the advertising director of Super Screen Movie Production Company.
"According to the recent report of our marketing department, during the past year, fewer people attended our movies as compared to any other year. And yet the percentage of positive reviews from reviewers about Super Screen Movies actually have been increased during the past year. Clearly the contents of these reviewers are not reaching out to our prospective viewers. Thus the problem lies not with the our movies but public's lack of awareness that good quality movies are available. Super Screen should Therefore allocate greater budget for reaching the public next year".
Write a response in which you need to be discussed that what questions you need to answer to judge weather the recommendation or the argument on which it is based are reasonable. Be sure to answer that how the answers to these questions will help to evaluate the situation.
The above argument is based on firm grounds as it is logically correct to allocate a large amount of share to for the publicity of the movie.
Because, if the people dont know about the movie nobody will be able to come to watch it No matter how good movie you have made. One of the biggest example of this is Scott Pilgrim vs the world the movie was exteremly good, the direction was great, even the starcast was great but the publicity was so bad that people never came to see the movie and it turned out to be a huge flop on the boxoffice.
Now, the major question would be the quality of the movies would decrease if we spend a lot of money on the publicity of the movies, these people have definitely not seen movies like Jatt and Juliet (Punjabi Movie), Aashqui 2(Bollywood movie), Aashqui 1(Bollywood Movie), etc. The quality of the movies depends only on the storyline, direction and acting. Many individuals think that movie can be great only if it has great location and starcast, well this is simply not true.
Next, question is how to implement the publicity of the movies, the movies should be publicized on multiple platforms as television advertisements, social media like facebook, instagram and snapchat, Lucky draws should be organised for fans to meet the stars and mouth to mouth publicity should be done by making a pseudo fan group stand in front of the theater and discussing loudly that how great was the movie.
In a nutshell, the publicity will definitely save the movie from getting a flop on the boxoffice and it is the only way to protect the profit in the movies. In bollywood many flop movies have survived just because they had great publicity, even if the storyline was very poor, the direction was poor, etc.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 12 2
No. of Sentences: 8 15
No. of Words: 311 350
No. of Characters: 1395 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.199 4.7
Average Word Length: 4.486 4.6
Word Length SD: 2.346 2.4
No. of Words greater than 5 chars: 85 100
No. of Words greater than 6 chars: 59 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 38.875 21.0
Sentence Length SD: 17.23 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.469 0.35
Sentence-Para Coherence: 0.795 0.50
Sentence-Sentence Coherence: 0.162 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 24, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...f the movie. Because, if the people dont know about the movie nobody will be abl...
^^^^
Transition Words or Phrases used:
but, if, so, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1438.0 2260.96107784 64% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 4.62379421222 5.12650576532 90% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.42051932092 2.78398813304 87% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.51768488746 0.468620217663 110% => OK
syllable_count: 451.8 705.55239521 64% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 99.5078010466 57.8364921388 172% => OK
Chars per sentence: 159.777777778 119.503703932 134% => OK
Words per sentence: 34.5555555556 23.324526521 148% => OK
Discourse Markers: 1.88888888889 5.70786347227 33% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.101369997192 0.218282227539 46% => OK
Sentence topic coherence: 0.0517520992008 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0282985347651 0.0701772020484 40% => Sentences are similar to each other.
Paragraph topic coherence: 0.0556908345707 0.128457276422 43% => OK
Paragraph topic coherence SD: 0.03908082117 0.0628817314937 62% => OK
Essay readability:
automated_readability_index: 17.6 14.3799401198 122% => OK
flesch_reading_ease: 45.43 48.3550499002 94% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 10.11 12.5979740519 80% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 54.0 98.500998004 55% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.