The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie suggets in the memo that next year's marketing budget needs to be increased because of the lower number of people attending Super Screen movies this year as compared to last year. This assertion has been made on the basis of the positive reviews given by the movie reviewers which have increased this year as compared to past year. Though this suggestion by advertising director may be helpfull, but before reaching to a conclusion we need to answer below three questions.
Firstly, does the number of negative reviews given by movie reviewers for Super Star movies this year also reduced? If so, then the number of positive and negative reviews need to be shared for analysis. The memo contains information only about the increased positive reviews this year, but that data may not be sufficient to determine whether the movie reviews had an overall good or bad impression among the viewers. For instance, if the number of positive reviews were 23,000 and the number of neagative reviews were 10,000 last year. Though, this year positive reviews increased from 23.000 to 30,000 but negative reviews had a greater surge, that is from 10,000 to 70,000. If this is the case then it will substantially weaken the argument and the reviews from the movie reviews might had a negative impact on the viewers of Super Screen movies.
Furthermore, were the movies released on a suitable release date this year? For example, if the movies were released on dates that were clashing with other popular movies this year, which may be contrary to the previous year's trends, then this may also lead to a decrease in the overall viewership for the Super Star movies. Also, it needs to be analysed whether the movies this year were released on highly anticipated days (near the festivals or weekends) of the year. This data regarding the release dates of the movies need to be compared with the release dates from previous year releases because, if this is the case then increasing makreting or advertising budget will not help and the problem may remain unresolved.
Lastly, along with a quantitative comparison of the reviews , that is, calculating the change in total number of positive and negative reviews with previous year, a qualitative analysis also need to be performed, because it is possible that the negative reviews even if they were in lesser quantities, has a bad impact on the movie. For instance, few reviews may have brutely criticised and thrashed the storyline of the movies irrespective of having great caste. This is an important data that needs to be presented along with the list of actors who were working in the movies this year compared to previous year. The decrease in viewership may be a result of a change in the caste of the movies this year.
In conclusion, the suggestion in the memo for increasing the advertising budget of Super Star movies this year is made on several assumptions. Hence, it is crucial to present the above data ( preferably in the form of systematic study) before making any rigid decisions. Else, it can negatively impact the Super Star movie's budget.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 10 2
No. of Sentences: 20 15
No. of Words: 531 350
No. of Characters: 2561 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.8 4.7
Average Word Length: 4.823 4.6
Word Length SD: 2.501 2.4
No. of Words greater than 5 chars: 189 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.55 21.0
Sentence Length SD: 11.129 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.603 0.50
Sentence-Sentence Coherence: 0.158 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 60, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...a quantitative comparison of the reviews , that is, calculating the change in tota...
^^
Line 9, column 190, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... it is crucial to present the above data preferably in the form of systematic stu...
^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, if, lastly, may, regarding, so, then, for example, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2617.0 2260.96107784 116% => OK
No of words: 531.0 441.139720559 120% => OK
Chars per words: 4.92843691149 5.12650576532 96% => OK
Fourth root words length: 4.80035803286 4.56307096286 105% => OK
Word Length SD: 2.55924417844 2.78398813304 92% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.38418079096 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 812.7 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 66.3212635585 57.8364921388 115% => OK
Chars per sentence: 130.85 119.503703932 109% => OK
Words per sentence: 26.55 23.324526521 114% => OK
Discourse Markers: 6.25 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.212228529175 0.218282227539 97% => OK
Sentence topic coherence: 0.0909319214689 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0772262939049 0.0701772020484 110% => OK
Paragraph topic coherence: 0.148537322174 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0606801603511 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.