The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available, Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument ubiquitously affirms that an issue exists in the publicity and outreach of the Super Screen-produced movies. Alternatively, I have a conditional stand on this argument. The premises clearly lack pieces of evidence and they are essential for the reasoning.
The positive reviews that exponentially increased despite less attendance of people for the movies must be pondered upon. It might be the case where only a particular age group is interested in the genre of the movies that are broadcasted. The overall turnover of the recent movies might not be a great one in the past year and thus the reviews might reflect the same.
In addition to that, the critics' review plays a major role in today's world. Every person looks for reviews and accordingly decides whether to book tickets or not. Social media plays a humongous role in this scenario. One might also quesion: Are the reviews forged? Are they the same people who keep reviewing every movie? The sample space of the report should be focussed on too. It might be the case that the particular movies are not being liked by a specific group, race, caste of people which might arise conflicts too. They should check if they are a prey to a certain type of negative publicity.
However, outreach is vital and there are numerous ways to achieve the goal. Targeting the newspapers, television channels, radio stations for advertisements might help. Awareness can be created among people by different means but is that going to bring a growth or a psotive change is the ultimate question. Concluding that the quality of movies is not the problem might in itself be the root of the issue. It might be the scenario where the movies are lacking context, realism and variety. Broadcating Sci-Fi movies and neglecting all other genres is surely going to depleat the incoming public head count.
Additionally, acceptance of the fact that there are different factors concerning the issue is a must. The production company might not have been shooting in well renowned locations; the actors and actresses would not have been able to connect with the viewers as seamlessly as other actors and actresses in other companies.
Every project has enormous amount of fundinga and the sponsors play a dramatic role in the same. They are the ones who can the moies to greater heights. Similarly the movies might be lacking good VFX and songs or music that might be the eyecatchers for plenty of the viewers.
Reflecting back is wise but not learning from one's mistakes is foolish. Super Screen Movie Production Company should weigh both the gains and losses while evaluating this recommendation and at last focus on the ultimate goal that is human excellence with reasonable entertainment.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 9 2
No. of Sentences: 27 15
No. of Words: 458 350
No. of Characters: 2235 1500
No. of Different Words: 242 200
Fourth Root of Number of Words: 4.626 4.7
Average Word Length: 4.88 4.6
Word Length SD: 2.618 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.963 21.0
Sentence Length SD: 6.861 7.5
Use of Discourse Markers (%): 0.407 0.12
Sentence-Text Coherence: 0.249 0.35
Sentence-Para Coherence: 0.504 0.50
Sentence-Sentence Coherence: 0.023 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...they are essential for the reasoning. The positive reviews that exponentially ...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...us the reviews might reflect the same. In addition to that, the critics review ...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... a certain type of negative publicity. However, outreach is vital and there are...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...epleat the incoming public head count. Additionally, acceptance of the fact tha...
^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tors and actresses in other companies. Every project has enormous amount of fun...
^^
Line 6, column 134, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ame. They are the ones who can the moies to greater heights. Similarly the movies...
^^
Line 6, column 156, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Similarly,
... who can the moies to greater heights. Similarly the movies might be lacking good VFX an...
^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eyecatchers for plenty of the viewers. Reflecting back is wise but not learning...
^^
Line 7, column 49, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...ting back is wise but not learning from ones mistakes is foolish. Super Screen Movie...
^^^^
Transition Words or Phrases used:
accordingly, also, but, however, if, look, similarly, so, thus, well, while, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2283.0 2260.96107784 101% => OK
No of words: 458.0 441.139720559 104% => OK
Chars per words: 4.98471615721 5.12650576532 97% => OK
Fourth root words length: 4.62611441266 4.56307096286 101% => OK
Word Length SD: 2.68759555142 2.78398813304 97% => OK
Unique words: 245.0 204.123752495 120% => OK
Unique words percentage: 0.534934497817 0.468620217663 114% => OK
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.2070148052 57.8364921388 73% => OK
Chars per sentence: 84.5555555556 119.503703932 71% => OK
Words per sentence: 16.962962963 23.324526521 73% => OK
Discourse Markers: 3.25925925926 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161744418067 0.218282227539 74% => OK
Sentence topic coherence: 0.0387132648746 0.0743258471296 52% => OK
Sentence topic coherence SD: 0.0415019485852 0.0701772020484 59% => OK
Paragraph topic coherence: 0.0798563388158 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.0511656355932 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.