There are a number of reasons while that attendance at Super Screen-produced movie would suffer decline; hence the claim by the advertising that attendance at Super Screen-produced movies will improve if a greater share of its budget are allocated to reaching the public through adverising is debatable as the memo does not provide any evidence to give credibility to this recommendations. There is a need for the audit of the bases on which this recommendation was made.
The director equated the increase in the percentag of positive reviews by movie reviewers to the quality of the movie but the memo never cites evidence for this. The director should carry out a research on the reviewers of the movies. Hence a poll could be deigned to have insights on the reveiwers. Are the reviewers employees of Super Screen or relatives of the actors? Do the genres of film produced coincide with the interest of the reviewers? Are the movie reviewers providing a fair critic of the movies or are the critic based on previous works from Super Screen? Answers are needed for these questions before the director can affirm the quality of the movies.
The director made a spurious claim that the contents of these reviews are not reaching enough prospective viewers without any evidence. There could be a number of reasons while viewers may shy away from a movie even if they are aware of its quality. The director need to determine which of the two is the challenge. Is it the reach or the response to the reach. Hence the director needs to provide evidence on the reach of their previous advertisement. The director needs to ask the advertising team, what mode of advertisement it is currently employing? Does the advertisement falls in line with the reach of its targeted viewers.
The director attributed the decline in attendance to the reviews of their movies not reaching prospective viewers. However, no evidence were provided for this. The director needs to engage the prospective viewers via a survey to have insights on the following: Have you ever come across any of our review movies? Are our movies cost effective when compared to others? Do the length of the movies suits you? These are some of the questions that needs to be addressed to understand the root cause of the decline in attendance
All this questions need be answered before this recommendation can be implemented. As it stands, the directors recommendation must be treated with caution.
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 4 2
No. of Sentences: 24 15
No. of Words: 414 350
No. of Characters: 2010 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.511 4.7
Average Word Length: 4.855 4.6
Word Length SD: 2.795 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.25 21.0
Sentence Length SD: 10.682 7.5
Use of Discourse Markers (%): 0.25 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.504 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 369, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ide any evidence to give credibility to this recommendations. There is a need for th...
^^^^
Line 3, column 193, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'research'.
Suggestion: research
...for this. The director should carry out a research on the reviewers of the movies. Hence a...
^^^^^^^^^^
Line 3, column 236, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...esearch on the reviewers of the movies. Hence a poll could be deigned to have insight...
^^^^^
Line 3, column 417, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he genres of film produced coincide with the interest of the reviewers? Are the m...
^^
Line 5, column 363, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...the reach or the response to the reach. Hence the director needs to provide evidence ...
^^^^^
Line 5, column 579, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'fall'?
Suggestion: fall
...ently employing? Does the advertisement falls in line with the reach of its targeted ...
^^^^^
Line 7, column 418, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ngth of the movies suits you? These are some of the questions that needs to be addressed to...
^^^^^^^^^^^
Line 7, column 524, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... root cause of the decline in attendance All this questions need be answered befo...
^^^^^
Line 9, column 102, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...n can be implemented. As it stands, the directors recommendation must be treated with cau...
^^^^^^^^^
Transition Words or Phrases used:
but, hence, however, if, may, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2054.0 2260.96107784 91% => OK
No of words: 414.0 441.139720559 94% => More content wanted.
Chars per words: 4.961352657 5.12650576532 97% => OK
Fourth root words length: 4.51076378781 4.56307096286 99% => OK
Word Length SD: 2.86133924002 2.78398813304 103% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.444444444444 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 72.3906384615 57.8364921388 125% => OK
Chars per sentence: 89.3043478261 119.503703932 75% => OK
Words per sentence: 18.0 23.324526521 77% => OK
Discourse Markers: 1.69565217391 5.70786347227 30% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.24351818673 0.218282227539 112% => OK
Sentence topic coherence: 0.0681417845179 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.07071096892 0.0701772020484 101% => OK
Paragraph topic coherence: 0.137028277706 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0737202954004 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.19 12.5979740519 89% => OK
dale_chall_readability_score: 7.69 8.32208582834 92% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 20.0 12.3882235529 161% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.