The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are avavilable. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising"
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
In the argument, the author concludes that Super Screen Moie Production Company should attribute a larger percent of its budget next year to reaching the masses through advertising of Super Screen quality movies. The author arrives at this conclusion based on evidence such as the percentage increase in the number of positive review received on Super Screen movies, and the number of people that attended the movies during the past year. The evidence cited, if true, might give credibility to the claim. However, there are three questions which the author needs to answer in order to increase the persuasiveness of his claim.
Firstly, is it certain that the people do not already know about the Super Screen movies? It is possible that the majority of the people already know about the Super Screen movies and might not just be interested. Super Screen movies might be well known, but people might not find the movie appealing enough to watch due to reasons best known to them. Also, it might be that the people in that environment do not watch movies at all, and no matter how frequent movies are being advertised, they might rarely get themselves galvanized into watching the movies. If the author's answer to the question is not affirmative, then allocating more finance to advertise the Super Screen movie might not necessarily lead to increasing awareness of Super Screen movies, nor in the number of viewers.
Secondly, does the incident that occured in that past year indicate an assurance of a similar future trend? The author stated the fewer population that attended the Super Screen- produced movies as evidence to bolster his claim, however, we cannot say for sure if last year is not just an anomaly. It might be that the fewer people that attended the Super Screen-produced movies last year resulted due to the low population of people in the environmement during that year, which might be due to people travelling out of town or for other reasons. The next years might have more people in the environment, and might preclude the need to advertise the Super Screen movies since people might already be aware, but not just around. Will fewer people always attend the Super Screen Movie? To enhance the cogency of his claim, the author needs to address this question
Finally, what is the actual increase in the positive review by the movie reviewer? The author cited an increase in the percentage of the positive reviews by movie reviewers without mentioning the actual number of reviewers. It is possible that the number of reviewers are minute, and that the percentage increase in the number of positive reviewers are very little to the extent that it might be regarded as inconsequential. For instance, suppose there are only 4 people that gave a positive review last time, and not there are 6 people that gave a positive review. That looks like a significant percent increase, but in reality such number might not be reliable to make a conclusion on how the Super Screen Movies are actually doing.
In conclusion, the author's argument that Super Screen movies should increase their advertisement budget so as to reach the public is plausible. However, as it stands now, the author needs to provide answers to the three questions posed above in order to increase the persuasiveness of his claim.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 5 2
No. of Sentences: 22 15
No. of Words: 558 350
No. of Characters: 2704 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.86 4.7
Average Word Length: 4.846 4.6
Word Length SD: 2.5 2.4
No. of Words greater than 5 chars: 205 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.364 21.0
Sentence Length SD: 9.227 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.374 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.171 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the argument, the author concludes th...
^^^^^
Line 1, column 603, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...needs to answer in order to increase the persuasiveness of his claim. Fir...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se the persuasiveness of his claim. Firstly, is it certain that the people d...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ovies, nor in the number of viewers. Secondly, does the incident that occured...
^^^^^
Line 5, column 89, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that past year indicate an assurance of a similar future trend? The author state...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uthor needs to address this question Finally, what is the actual increase in ...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er Screen Movies are actually doing. In conclusion, the authors argument that...
^^^^^
Line 9, column 25, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ually doing. In conclusion, the authors argument that Super Screen movies shoul...
^^^^^^^
Line 9, column 110, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...uld increase their advertisement budget so as to reach the public is plausible. However,...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, however, if, look, second, secondly, so, then, well, as to, for instance, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2767.0 2260.96107784 122% => OK
No of words: 558.0 441.139720559 126% => OK
Chars per words: 4.95878136201 5.12650576532 97% => OK
Fourth root words length: 4.86024933743 4.56307096286 107% => OK
Word Length SD: 2.57025799353 2.78398813304 92% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.403225806452 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 856.8 705.55239521 121% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 9.0 1.67365269461 538% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 51.8610563043 57.8364921388 90% => OK
Chars per sentence: 131.761904762 119.503703932 110% => OK
Words per sentence: 26.5714285714 23.324526521 114% => OK
Discourse Markers: 6.7619047619 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 20.0 8.20758483034 244% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.292274463632 0.218282227539 134% => OK
Sentence topic coherence: 0.121469519829 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.0930572508746 0.0701772020484 133% => OK
Paragraph topic coherence: 0.184846451748 0.128457276422 144% => OK
Paragraph topic coherence SD: 0.0837244375107 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.