The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
According to advertising director of the Super Screen Movie Production Company, company should allocate a greater share of its budget next year to advertise their movies because, in the past year, people have not watched Super Screen produced movies than any other year. But, director failed to elucidate the reasons or proofs to increase share.
Firstly, director mentioned that Super Screen movies watched by few people during the past year an yet they got many positive reviews than past year. So he thinks that advertisement of movies is not reaching to people. It might be possible that during past year, other film production companies had produced good quality of movies than Super Screen movies and they watched those movies. Furthermore, same people who liked Super Screen-produced movies might rated positively a lot of times so percentage of positive reviews increased. hence, director fails to mention explanation for contents of reviews are not reaching to people.
Secondly, He thinks that problem does not lie in quality of movies with the quality of movies. But there is possibility that Super Screen Company produce only one type of genre and people like to watched various genre movies. So, Even if Super Screen-produced movies are good quality movies, people might not willing to watch these movies. Hence, people might be aware of Super Screen movies but because of dearth of genre, they might be watched other production company's movies.
In conclusion, director fails to provide enough explanation for how people are not getting the movies produced by Super-screen production Company . Hence, his decision to allocate share is vague.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 264 350
No. of Characters: 1361 1500
No. of Different Words: 127 200
Fourth Root of Number of Words: 4.031 4.7
Average Word Length: 5.155 4.6
Word Length SD: 2.535 2.4
No. of Words greater than 5 chars: 112 100
No. of Words greater than 6 chars: 70 80
No. of Words greater than 7 chars: 42 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22 21.0
Sentence Length SD: 9.618 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.471 0.35
Sentence-Para Coherence: 0.654 0.50
Sentence-Sentence Coherence: 0.164 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 83, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...reen movies watched by few people during the past year an yet they got many posit...
^^
Line 3, column 99, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...hed by few people during the past year an yet they got many positive reviews than...
^^
Line 3, column 210, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... advertisement of movies is not reaching to people. It might be possible that dur...
^^
Line 3, column 539, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...centange of positive reviews increased. hence, director fails to mention explaination...
^^^^^
Line 7, column 147, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...duced by Super-screen production Company . Hence, his deciosion to allocate share...
^^
Line 7, column 148, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...uced by Super-screen production Company . Hence, his deciosion to allocate share ...
^^
Transition Words or Phrases used:
but, first, firstly, furthermore, hence, if, second, secondly, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1405.0 2260.96107784 62% => OK
No of words: 264.0 441.139720559 60% => More content wanted.
Chars per words: 5.32196969697 5.12650576532 104% => OK
Fourth root words length: 4.03089032464 4.56307096286 88% => OK
Word Length SD: 2.62106916353 2.78398813304 94% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 429.3 705.55239521 61% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 54.2503510746 57.8364921388 94% => OK
Chars per sentence: 108.076923077 119.503703932 90% => OK
Words per sentence: 20.3076923077 23.324526521 87% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.401616825142 0.218282227539 184% => OK
Sentence topic coherence: 0.163020271891 0.0743258471296 219% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.123713949198 0.0701772020484 176% => OK
Paragraph topic coherence: 0.28848423155 0.128457276422 225% => OK
Paragraph topic coherence SD: 0.0760352595822 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 7.8 8.32208582834 94% => OK
difficult_words: 53.0 98.500998004 54% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.