The following is taken from a memo from the
advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Advertising director of Super Screen Movie Production Company in his memo, concludes that to increase the number of customers they should raise the budget of advertising next year. To prove his point the director mentions that the percentage of positive review of the movies have not gone down, so this means many people are not aware of the movies which are getting release. The argument made by the director rests on series of assumptions that are unpersuasive and illogical. This would be proved in the following essay.
First, the director mentions that last-year fewer people attended Super Screen-produced movies compare to any other year. However, there is no mention that is this the case for a particular location or in general trend, because it could happen that in some region people might have reduce going to the movies. It could also happen that due to inflation people have started cutting their cost. So, to save money people are avoiding to spend money on entertainment. Unless, we know exactly the amount of people who are attending the movie, it would be a waste of money and effort to adverstise everwhere.
Secondly, the director has claim that the quality of movies has not degraded as the percentage of positive reviews have increased. Using percentage to describe a fact is very vague. Percentage depends on the number of people that participates. It might happen that fewer people are attending the movie but they are liking the movie, so the percentage has not fallen. It could have happen that less people atended the movie so the postive percentage is greater. So, the director should mention the exact number of people who were attending movies before and what is the curent number.
Thirdly, the director believes that by allocating greater share of money in advertising, Super Screen Movie Production Company would be able to increase its customer based. However, it could happen that some other production company producing similar content to Super Screen Movie, is providing the tickets at lower price. Furthermore is might also happen that the people have found some other forms of entertainment like stand-up comedy, dramas, shopping mall, gaming centers, and much more to entertain them. So, more number of people are attending them instead of going to movies. So, even if the company spends more money on advertisment it would not be fruitful.
In conclusion, the director should carefully analyse all the facts which are mention above. By increasing the greater share on advertising, then the company would have to make some cut backs somewhere else and this might affect the company overall progress. The director should think of the larger picture rather than immediate benefits. A proper cost analysis should be done by the director before coming to any final judgement.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 312, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...people are attending the movie but they are liking the movie, so the percentage has not fa...
^^^^^^^^^^
Line 3, column 382, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'happened'.
Suggestion: happened
...ercentage has not fallen. It could have happen that less people atended the movie so t...
^^^^^^
Line 3, column 394, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...s not fallen. It could have happen that less people atended the movie so the postive...
^^^^
Line 4, column 323, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...s providing the tickets at lower price. Furthermore is might also happen that the people ha...
^^^^^^^^^^^
Line 4, column 584, Rule ID: SENTENCE_FRAGMENT[6]
Message: “So , even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ending them instead of going to movies. So, even if the company spends more money on advertisment it would not be fruitful. In conclusion, the director should car...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, second, secondly, so, then, third, thirdly, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.09523809524 5.12650576532 99% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.56145031513 2.78398813304 92% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.465367965368 0.468620217663 99% => OK
syllable_count: 747.0 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.5978800677 57.8364921388 79% => OK
Chars per sentence: 98.0833333333 119.503703932 82% => OK
Words per sentence: 19.25 23.324526521 83% => OK
Discourse Markers: 4.70833333333 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258865844462 0.218282227539 119% => OK
Sentence topic coherence: 0.0800973312553 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0840076313805 0.0701772020484 120% => OK
Paragraph topic coherence: 0.157458336392 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0531462359486 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 312, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...people are attending the movie but they are liking the movie, so the percentage has not fa...
^^^^^^^^^^
Line 3, column 382, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'happened'.
Suggestion: happened
...ercentage has not fallen. It could have happen that less people atended the movie so t...
^^^^^^
Line 3, column 394, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...s not fallen. It could have happen that less people atended the movie so the postive...
^^^^
Line 4, column 323, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...s providing the tickets at lower price. Furthermore is might also happen that the people ha...
^^^^^^^^^^^
Line 4, column 584, Rule ID: SENTENCE_FRAGMENT[6]
Message: “So , even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ending them instead of going to movies. So, even if the company spends more money on advertisment it would not be fruitful. In conclusion, the director should car...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, second, secondly, so, then, third, thirdly, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.09523809524 5.12650576532 99% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.56145031513 2.78398813304 92% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.465367965368 0.468620217663 99% => OK
syllable_count: 747.0 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.5978800677 57.8364921388 79% => OK
Chars per sentence: 98.0833333333 119.503703932 82% => OK
Words per sentence: 19.25 23.324526521 83% => OK
Discourse Markers: 4.70833333333 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258865844462 0.218282227539 119% => OK
Sentence topic coherence: 0.0800973312553 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0840076313805 0.0701772020484 120% => OK
Paragraph topic coherence: 0.157458336392 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0531462359486 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.