The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
"According to a recent report from our marketing
department, during the past year, fewer people attended
Super Screen-produced movies than in any other year
And yet the percentage of positive reviews by movie
reviews about specific Super Screen movies actually
increased during the past year. Clearly, the contents of
these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the
quality of our movies but with the public's lack of
awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through
advertising.
The author concludes that there is no issue in the quality of the movies that Super Screen-produced but with the public's lack of awareness which caused fewer people to attend their movies. The author had made this decision based on the increase in the percentage of positive reviews by the movie reviewers about a specific Super Screen movie. The author has made many assumptions which should be addressed poperly before making a decision.
Fiirstly, the author assumed that the decrease in the number of viewers is only because of less advertisement. But, the author did not consider other factors that might lead to this conclusion. What if the people who liked the early picture watched the latest one and the people who did not like it did not show up? The previous movie might have reached the whole audiance and many of them have made the decision not to go to any other movies of this franchise as they did not appel to them. This reason perfectly explains why positive reviews increased as there were less people that viewed thier movie and not because of less advertisement. Hence, this question remains unanswered.
Furthermore, the author has taken the decision by looking at data from two years which might not be enough to take a conclusion. As there can be many external factors which should be considered like economic status of the country in that particular year, the day which the movies were released. If there was an economy downfall in that year which made many people to lose their jobs and due to which less people were able to effort a ticket to watch the movie. The day of the year in which those movies were release also plays an important part in it's success. If the movie was released on the holiday season it will earn more and if it is release on working days it will not earn more. As these queries are not taken into consideration, we might not conclude it.
Finally, did the author observe the performance of similar movies which were released this year? Did he made the conclusion only based on his movie stats or did he consider overall analysis? There can be a case that many movies released this year are more of one category and being a similar movie it would not have made more viewers to attract it. The level of competition and the similarity of the movies across year should also be considered.
Conclusion, I concede with the author that there are some potentional reason to make that decision. But, many unattented questions we cannot come to a definite conclusion.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 440 350
No. of Characters: 2038 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.632 4.6
Word Length SD: 2.39 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 90 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.952 21.0
Sentence Length SD: 7.798 7.5
Use of Discourse Markers (%): 0.524 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.523 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 344, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rs about a specific Super Screen movie. The author has made many assumptions which ...
^^^
Line 5, column 569, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ositive reviews increased as there were less people that viewed thier movie and not ...
^^^^
Line 9, column 401, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ple to lose their jobs and due to which less people were able to effort a ticket to ...
^^^^
Line 13, column 105, Rule ID: DID_PAST[2]
Message: Did you mean 'make'?
Suggestion: make
...s which were released this year? Did he made the conclusion only based on his movie ...
^^^^
Transition Words or Phrases used:
also, but, finally, furthermore, hence, if, look, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2090.0 2260.96107784 92% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 4.75 5.12650576532 93% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.47128550882 2.78398813304 89% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.459090909091 0.468620217663 98% => OK
syllable_count: 667.8 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.240259679 57.8364921388 66% => OK
Chars per sentence: 99.5238095238 119.503703932 83% => OK
Words per sentence: 20.9523809524 23.324526521 90% => OK
Discourse Markers: 2.47619047619 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.133023164403 0.218282227539 61% => OK
Sentence topic coherence: 0.0410893920108 0.0743258471296 55% => OK
Sentence topic coherence SD: 0.0398315040992 0.0701772020484 57% => OK
Paragraph topic coherence: 0.0708015409014 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0461930183907 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.27 12.5979740519 82% => OK
dale_chall_readability_score: 7.5 8.32208582834 90% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.