The following was presented as part of a business plan by Apex Corporation."To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into majo

No information about the underlying poulation, region, demographics representing the demand. No idea about how recent the demand for artisan coffee is

The markets havent been analysed. Supermarkets typically exists in big cities and metros, while it might be possible that the demand for artisan coffee was from the country side. Or infact from totally different country. The initial straetgy wnt be able to sustain a sale.

Again, the target remains to be the major chain restaurants, if the demand did not oriiginate from these areas, this would flop.

The conclusion goes as far as to state that Gourmet Select would become the top seller without doing any research on the current top seller. There is no analysis to see which is the current best sller and what amde it so. Neither any info about its market share and user demographics. Without such fundamental information, the statement about Gourmet to become the best seller stands absolutely baseless.

Votes
Average: 1.8 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 4, column 13, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...nd for artisan coffee is The markets havent been analysed. Supermarkets typically...
^^^^^^

Transition Words or Phrases used:
if, so, while, as to

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 7.0 28.8173652695 24% => OK
Preposition: 16.0 55.5748502994 29% => More preposition wanted.
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 818.0 2260.96107784 36% => More number of characters wanted.
No of words: 157.0 441.139720559 36% => More content wanted.
Chars per words: 5.2101910828 5.12650576532 102% => OK
Fourth root words length: 3.53976893118 4.56307096286 78% => OK
Word Length SD: 2.64402568835 2.78398813304 95% => OK
Unique words: 108.0 204.123752495 53% => More unique words wanted.
Unique words percentage: 0.687898089172 0.468620217663 147% => OK
syllable_count: 248.4 705.55239521 35% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.7957998953 57.8364921388 72% => OK
Chars per sentence: 90.8888888889 119.503703932 76% => OK
Words per sentence: 17.4444444444 23.324526521 75% => OK
Discourse Markers: 2.22222222222 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0791635630731 0.218282227539 36% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0303380469574 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0340244394454 0.0701772020484 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0366771664855 0.128457276422 29% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0384513737117 0.0628817314937 61% => OK

Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 9.31 8.32208582834 112% => OK
difficult_words: 48.0 98.500998004 49% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Maximum six paragraphs wanted.
Minimum 250 words wanted.

Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.