The late-news program has concentrated more on national news in lieu of weather and local news. It is noted that the program has been frowned upon by the audience due to lessening the content they accustomed to see. Moreover, as a result of the modification in this program, most advertisement entities have refused to prolong their partnership with this program. I am of the opinion that even if the program returns its previous content, the program owner less likely to retrieve its viewers and revenues.
The business manager of WLSS television station is of the view that they should include more weather and local news on all their news programs. This suggestion comes from the fact that since they have devoted their late night news program to covering more national news instead of weather and local news, there have been many complaints from viewers. Moreover, their advertisers have cancelled the contracts. Thus, the business manager feels that the change should be made to attract more viewers and also avoid losing more advertising revenues. However, the business manager does not venture into finding out other possible reasons of complaints and cancellation of advertising contracts. Therefore, this argument presented by him can be called narrowly perceived.
The business manager mentions that the complaints of the viewers were regarding the station’s coverage of weather and local news. However, there is no mention of what the viewers want or what the nature of their complaint is. It cannot be established by the argument if the viewers actually want more coverage of local and weather news. It is possible that their complaints are regarding wrongly telecast news or concentration over limited area of local or weather news. It is also possible that their complaints are not regarding late-night news programs that have started covering more national news. It is likely that the viewers have complaints regarding the weather and local news covered in general by the television station.
Further, the writer says that the local businesses had cancelled their advertising contracts of the late night news programs. However, the writer does not site in vivid terms what the reason of their cancellation of contract is. It is possible that those who had cancelled their contracts were is a financial crisis and could not pay for their advertisements. It is also not known if the businesses had withdrawn their advertising only from the late night news programs or from all the programs of the television station. It is possible that they are not happy with the result of advertising on the television station and want to withdraw their support to the station altogether. Therefore, this may not be due to the late night news programs telecasting more national news. What the writer suggests holds true only if these businesses had withdrawn their advertising of the late night news programs, but the argument fails to give details of the cancellation. This makes the reader believe that there could be other reasons for this cancellation.
Last but not the least, the suggestion made by the writer is based on the conclusion drawn by the writer that late night news programs are not popular with viewers and businesses. However, this conclusion is extended to all the news programs of the television station, which is taking it too far. The writer says that in order to attract viewers and avoid losing any further advertising revenues they should expand the coverage of weather and local news in all their news programs. In the argument, however, he only speaks of the late night programs losing viewership and advertisement contracts. Therefore, this suggestion is doubtful and farfetched.
On the whole, the argument loses its convincing power when viewed critically. It fails to establish the exact reason behind the complaints of the viewers and cancellation of advertising contracts. Hence, the writer should think logically and come to a better conclusion after going through the above given discussion.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 568 350
No. of Characters: 2902 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.882 4.7
Average Word Length: 5.109 4.6
Word Length SD: 2.636 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.286 21.0
Sentence Length SD: 6.723 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.499 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 472, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... limited area of local or weather news. It is also possible that their complaints ...
^^
Line 3, column 604, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ve started covering more national news. It is likely that the viewers have complai...
^^
Line 5, column 523, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...the programs of the television station. It is possible that they are not happy wit...
^^
Transition Words or Phrases used:
actually, also, but, hence, however, if, may, moreover, regarding, so, therefore, thus, in general, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2966.0 2260.96107784 131% => OK
No of words: 568.0 441.139720559 129% => OK
Chars per words: 5.22183098592 5.12650576532 102% => OK
Fourth root words length: 4.88187981987 4.56307096286 107% => OK
Word Length SD: 2.72271909422 2.78398813304 98% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.360915492958 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 882.0 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 16.0 4.96107784431 323% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.1745057472 57.8364921388 64% => OK
Chars per sentence: 105.928571429 119.503703932 89% => OK
Words per sentence: 20.2857142857 23.324526521 87% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 18.0 6.88822355289 261% => Less negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310201716813 0.218282227539 142% => OK
Sentence topic coherence: 0.107510789437 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.113130101612 0.0701772020484 161% => OK
Paragraph topic coherence: 0.193872124876 0.128457276422 151% => OK
Paragraph topic coherence SD: 0.101211187549 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 7.24 8.32208582834 87% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.