In the preceding argument, the author claims that companies have to use acerbic songs in order to burgeon the profits, the conclusion is based in the following premises. Firstly, the author states that using memorable tunes and songs lyrics on the popular television and radio, calls people attention to the products being advertised. Secondly, he citing a study of high school students indicate that using the previous methods attract 85 percent of students that will increase the over all profits. Thirdly, also implies that using magazines advertisements for the home appliances was declined during the past years. Hence, in the first glance it may seem plausible. However, careful scrutiny sheds light on plethora of assumption that could undermine the value of the argument.
To begin with, the author states that using popular methods of advertisements such as radio and television will boost the companies profits. But he fails to state how he concluded the prediction. In deed, the zeitgeist due to myriad advancement people tend to use the social media such as Face book, Snab-chat and Instagram to advertise their products instead of the old version methods. Hence. in such case the assumption would be significantly weakened.
The second largest leap in the argument is citing a study on the high school students. However, the question whether the study large enough, or representative enough to draw broad conclusion and to get extrapolate to the general population. Further, the study does not represent what type of demographic data included, and what type of advertisement that students response by 85 percent perhaps the advertisements for fast food and soft drink attract this segments but is not mandatory to attract the older or the younger age. Consequently, the author fails to mention the controlling variables to conclude assumption.
Thirdly, the author implies that using magazines led to decline the profits during the past years, here is also fails that how he concluded the result and what type of measure they used? he field to mention what type of products wants to advertise and how they shape the advertisement is it attractive or not? even the only truth that using the old versions of advertisements are not effective to boost the profits. So, the third assumption lack a depth of detail that would evaluate the significance of the argument.
In conclusion, the argument fails to mention one key factor. Namely, the author recommendation of using radio and television with songs in order to increase the revenues is not reliable. Thus, without complete information the argument is unsubstantiated and opened to debate.
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 427 350
No. of Characters: 2178 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 5.101 4.6
Word Length SD: 2.795 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.474 21.0
Sentence Length SD: 15.059 7.5
Use of Discourse Markers (%): 0.895 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.507 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 349, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'cites'.
Suggestion: cites
...products being advertised. Secondly, he citing a study of high school students indicat...
^^^^^^
Line 3, column 389, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...cts instead of the old version methods. Hence. in such case the assumption would be s...
^^^^^
Line 3, column 396, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...tead of the old version methods. Hence. in such case the assumption would be signi...
^^
Line 5, column 97, Rule ID: WHETHER[5]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "the question"?
Suggestion: whether
...y on the high school students. However, the question whether the study large enough, or representati...
^^^^^^^^^^^^^^^^^^^^
Line 5, column 174, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...enough, or representative enough to draw broad conclusion and to get extrapolate ...
^^
Line 5, column 357, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'students'' or 'student's'?
Suggestion: students'; student's
...ed, and what type of advertisement that students response by 85 percent perhaps the adve...
^^^^^^^^
Line 7, column 188, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...ult and what type of measure they used? he field to mention what type of products ...
^^
Line 7, column 191, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'fields'.
Suggestion: fields
... and what type of measure they used? he field to mention what type of products wants ...
^^^^^
Line 7, column 311, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
... advertisement is it attractive or not? even the only truth that using the old versi...
^^^^
Transition Words or Phrases used:
also, but, consequently, first, firstly, hence, however, if, may, second, secondly, so, third, thirdly, thus, in conclusion, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2240.0 2260.96107784 99% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 5.24590163934 5.12650576532 102% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.87086389363 2.78398813304 103% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.503512880562 0.468620217663 107% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 55.3252596356 57.8364921388 96% => OK
Chars per sentence: 106.666666667 119.503703932 89% => OK
Words per sentence: 20.3333333333 23.324526521 87% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.307517411934 0.218282227539 141% => OK
Sentence topic coherence: 0.0814305385991 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.103610508554 0.0701772020484 148% => OK
Paragraph topic coherence: 0.162444744535 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.106639854676 0.0628817314937 170% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.17 12.5979740519 105% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.