The MegaTek Corporation’s vice president of marketing made the following
statement to the company’s board of directors:
MegaTek has been losing market share to UltraCorp for three years straight.
Customer surveys suggest that consumers perceive UltraCorp products to be of
higher quality than those produced by MegaTek. MegaTek spends more annually on
research and development than UltraCorp does, and it pays its employees a higher
average salary, so we do not believe that our products are actually inferior; rather,
the perception is due to the fact that UltraCorp charges higher prices and spends
more money on advertising. In order to regain the lost market share from UltraCorp,
MegaTek should raise its prices and devote more money to advertising.
Discuss how well reasoned you find this argument. In your discussion, be sure to
analyze the line of reasoning and the use of evidence in the argument. For example,
you may need to consider what questionable assumptions underlie the thinking
and what alternative examples or counterexamples might weaken the conclusion.
You can also discuss what sort of evidence would strengthen or refute the argument,
what changes in the argument would make it more logically sound, and what,
if anything would help you better evaluate its conclusion.
The topic was about MegaTek has losing its market shares to Ultracorp and to regain the ground they had decided to increase the product price and investing more money for adverting. The following statement is flawed for numerous unwarranted assumptions.
primarily the argument based on a vague customer survey and the survey told that the customer purchases the product because Ultracorp product is higher quality than megaTek. First of all, it is possible that only a handful of customers were involved in this survey. The survey does not provide any pragmatic data or results. every person has their preferences and it is possible that the customers Ultracorp products more useful.
Another assumption the author presents was is impossible that the product of the Megatek is inferior because they spent their money on customer survey and also gave employee more salary than Ultracorp. It is an unfeasible argument presented by the author because it is possible that instead of spending money on survey Ultracorp actually invest the money on making quality products by purchasing more quality equipment and hiring skilled labors. It is also possible that the Ultracorp actually spending as much money as MegaTek on Survey and on salary. It is also possible that the customer finds the Ultracorp products more interesting because of the offers and good quality.
another argument the author presented that in cases of regaining the market the megaTek increase their product prices and investing more money on advertising. The argument is flawed because what if in case of price increases they cut off the survey cost and invest that money on quality production. in case of adverting they always give a free sample to customers and that is more wise marketing strategy, by that way they cut off the extra marketing cost.
the argument makes several unwarranted assumptions and it fails to make a convincing case that only because of good advertising customer attract to the Megatek products. The customers always attract towards quality products. The author should provide more empirical data to convince the board of directors.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-04-03 | SOUMEDHIK | 51 | view |
| 2016-09-16 | Madridista | 50 | view |
| 2016-09-16 | Madridista | 50 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 343 350
No. of Characters: 1764 1500
No. of Different Words: 144 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 5.143 4.6
Word Length SD: 2.546 2.4
No. of Words greater than 5 chars: 148 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.5 21.0
Sentence Length SD: 11.794 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.397 0.35
Sentence-Para Coherence: 0.646 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Primarily
... for numerous unwarranted assumptions. primarily the argument based on a vague customer ...
^^^^^^^^^
Line 2, column 325, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Every
... provide any pragmatic data or results. every person has their preferences and it is ...
^^^^^
Line 3, column 553, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ney as MegaTek on Survey and on salary. It is also possible that the customer find...
^^
Line 4, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Another
...ecause of the offers and good quality. another argument the author presented that in c...
^^^^^^^
Line 4, column 299, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...nvest that money on quality production. in case of adverting they always give a fr...
^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...they cut off the extra marketing cost. the argument makes several unwarranted assu...
^^^
Transition Words or Phrases used:
actually, also, first, if, so, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 1.0 12.9520958084 8% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1790.0 2260.96107784 79% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 5.21865889213 5.12650576532 102% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.60405186432 2.78398813304 94% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.431486880466 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 571.5 705.55239521 81% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 53.025016207 57.8364921388 92% => OK
Chars per sentence: 111.875 119.503703932 94% => OK
Words per sentence: 21.4375 23.324526521 92% => OK
Discourse Markers: 2.6875 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.212369270694 0.218282227539 97% => OK
Sentence topic coherence: 0.0839586345623 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.049932735362 0.0701772020484 71% => OK
Paragraph topic coherence: 0.13403543414 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.036752407936 0.0628817314937 58% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.