Nature's Way, a chain of stores selling health food and other health-related
products, is opening its next franchise in the town of Plainsville. The store
should prove to be very successful: Nature's Way franchises tend to be most
profitable in areas where residents lead healthy lives, and clearly
Plainsville is such an area. Plainsville merchants report that sales of
running shoes and exercise clothing are at all-time highs. The local health
club has more members than ever, and the weight training and aerobics
classes are always full. Finally, Plainsville's schoolchildren represent a new
generation of potential customers: these schoolchildren are required to
participate in a fitness-for-life program, which emphasizes the benefits of
regular exercise at an early age.
Write a response in which you examine the stated and/or unstated
assumptions of the argument. Be sure to explain how the argument depends
on these assumptions and what the implications are for the argument if the
assumptions prove unwarranted.
The author of the argument argues that a new store, a chain of Nature’s way which sells healthy foods and products, in Plainville should be profitable. To support his claim, the author uses some unwarranted assumptions that if they are untrue, the prediction will become false as well.
The author argues that based on what Plainville’s merchants report, the number of sports clothes and shoes such as running shoes is very high all the time, and the fitness classes are full. This is merely an assumption made without much solid ground. It’s common among adults that at the beginning of each year, they decide to lose weight and follow a healthy diet. Consequently, they may buy the gym memberships and quit after few months. It’s natural that they and people who work at gyms, need to buy sports clothes and the rate of selling sports products increase. Additionally, it’s possible that population of other cities rather than Plainville commute to this town to buy running shoes or sports clothes. The author does not provide any accurate demographics about the number of Plainville’s citizen or the customers of sports stores. Therefore, the franchise of Nature’s way in Plainville will not necessarily be profitable.
Another line of reasoning that the author uses in his argument to support his claim is the idea that all the fitness clubs in Plainville are full. This is not equal to the fact that everyone who does exercises eat healthy foods as well. Nature’s way stores have healthy foods along with other health products. In this case, if the assumption that Plainville citizens who attending fitness classes also consume healthy foods is not true, then the Nature’s way store in Plainville would not be successful to make a profit out of selling healthy foods. Hence, the author’s argument would fall apart.
Finally, the author argues that schoolchildren in Plainville are the future generation who will buy their health requirements from Nature’s way store. He assumes that these children should participate in the fitness-for-life program which obliges them to start doing exercise from an early age. There is no guarantee that the children in their future, as adults, will stay in Plainville. Moreover, it’s possible that children do not accept eating healthy foods. Therefore, they won’t choose Nature’s way store to buy their foods or clothes, and this chain in Plainville will not be productive at all.
All in all, the argument makes a prediction about a new chain of a store which sells healthy foods and products. However, this prediction is based on some unwarranted assumptions that they may be false, so the prediction will be untrue.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 13 2
No. of Spelling Errors: 5 2
No. of Sentences: 22 15
No. of Words: 441 350
No. of Characters: 2172 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 4.925 4.6
Word Length SD: 2.596 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.045 21.0
Sentence Length SD: 7.613 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.313 0.50
Sentence-Sentence Coherence: 0.081 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 676, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
...than Plainville commute to this town to buy running shoes or sports clothes. The au...
^^^
Transition Words or Phrases used:
also, consequently, finally, hence, however, if, may, moreover, so, then, therefore, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2253.0 2260.96107784 100% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 5.12045454545 5.12650576532 100% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.73645329814 2.78398813304 98% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.465909090909 0.468620217663 99% => OK
syllable_count: 653.4 705.55239521 93% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 43.813112683 57.8364921388 76% => OK
Chars per sentence: 102.409090909 119.503703932 86% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 4.45454545455 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.252249764224 0.218282227539 116% => OK
Sentence topic coherence: 0.0810864083601 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.103314230912 0.0701772020484 147% => OK
Paragraph topic coherence: 0.157642999451 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0397443902073 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.28 8.32208582834 87% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.