The author makes the argument seem very convincing at the first glance and by observing closely, we notice the assumptions the argument is based on. Will the business strategy of Nature's Way in Plainsville work out as planned or will it result in a complete fiasco?
Firstly, the predictions for the success of Nature's Way in Plainsville is based on the implicit assumption that the previous stores have been profitable in areas where people lead healthy lives. The flaw in this assumption is that the diet of the people hasn't been mentioned. What if the people in Plainsville prefer home-made healthy food rather than the preserved healthy food items available at the store? If this holds valid, then the prognostication made regarding the success might be wrong.
Secondly, the merchants of Plainsville have reported that the sales of the running shoes and exercise clothing have always been burgeoning in this area. This is another reason why Nature's Way feels that opening their store will be a good idea. This evidence weakens the argument because it portrays the idea that the people are fitness freaks. The dietary preferences aren't mentioned.
Thirdly, the local health club says that the aerobic classes and the weight training classes have been running at full capacity which implies people are inclined towards becoming fit. The people probably believe in the idea of exercising and burning calories instead of surviving on healthy food.
In addition to this, Nature's way hasn't taken it's competitors into account, that is, what if there are already many stores who promote healthy food and health related products? If this is true, people will trust the stores which are already burgeoning in their area since years over the newly established Nature's way store.
Finally, the argument mentions the possibility of children being their future customers because of the enforcement of programs like fitness-for-life propogating the idea about a regular exercise since a young age. The argument misses out on mentioning if children are actually fond of healthy food? These kids would probably prefer junk food over healthy food.
In conclusion, before predicting the success in this new town of Plainsville, a deeper study regarding the dietary habits of the people, a questionnaire regarding whether prefer healthy food would be helpful. Additional information like being abreast of the competition would be beneficial. These evidences, when added can further strengthen the argument without which the argument has a few flaws.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-essays/natures-way-chain-stores-selling…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 408 350
No. of Characters: 2096 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.494 4.7
Average Word Length: 5.137 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.4 21.0
Sentence Length SD: 7.533 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.602 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 3, column 255, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...sumption is that the diet of the people hasnt been mentioned. What if the people in P...
^^^^^
Line 5, column 369, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...fitness freaks. The dietary preferences arent mentioned. Thirdly, the local healt...
^^^^^
Line 9, column 34, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...d. In addition to this, Natures way hasnt taken its competitors into account, tha...
^^^^^
Transition Words or Phrases used:
actually, finally, first, firstly, if, regarding, second, secondly, so, then, third, thirdly, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2150.0 2260.96107784 95% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 5.30864197531 5.12650576532 104% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 2.68272940064 2.78398813304 96% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.533333333333 0.468620217663 114% => OK
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 48.8922028549 57.8364921388 85% => OK
Chars per sentence: 107.5 119.503703932 90% => OK
Words per sentence: 20.25 23.324526521 87% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214218093448 0.218282227539 98% => OK
Sentence topic coherence: 0.0651104450183 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.066882603163 0.0701772020484 95% => OK
Paragraph topic coherence: 0.105792722995 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0651224526609 0.0628817314937 104% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.