Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

A chain of health food stores considers expanding its franchise into a new location. While the initiative may be worthy of praise, the plan rests on unjustified assumptions and fails to present clear numbers to validate the proposal.

The author suggests that Nature’s Way stores can be successful only in those locations where residents lead healthy lifestyle. And the indicator, used to validate healthy lifestyle, is doing sports. Sport is, indeed, important indicator for those who use health supplements but is not the only one. Think about older generation who barely do active sports but still are concerned with maintaining stable health condition and, thus, could be a significant source of business for a Nature’s Way. Another group that could compose a nice and actively buying target audience is, for example, mothers and mothers-to-be. Mothers typically are very concerned with healthy eating on their own and even more preparing healthy food for their families. As a result, omitting mentioned groups as a target audience may cause underestimation of demand and unbalanced product range; thus, when combines, leading to potential profit losses.

Another questionable assumption is that customers buying sport related goods do sports. That is not necessarily so. To begin with, nowadays fashion trends suggest using comfortable sport clothing in everyday life. Thus, one of possible explanations of why running shoes sales are that high is adopting of running shoes by non-runners who do not care about healthy lifestyle at all. The same concern goes to highest sales of health club membership: people often buy membership but do not visit the fitness club. Being fit is also trendy and some customers want to follow the trend but fails to do so: book aerobics or weight lifting classes but never visit them. To validate that assumption the author should provide data on how many city residents do sports: what percent of total adult population visiting fitness clubs (all fitness clubs of the city, not only one) and compare that percent with other locations where franchise proved to be successful.

Finally, author cites fitness-for-life program that educated young city residents on benefits of fitness on early age. The initiative itself is very laudable but, unfortunately, but it does not help grow customers for health life stores. Edifying pupils of benefits of fitness is not the same as educating them on benefits of health food. Though fitness and healthy eating often goes hand-in-hand, I do not see any evidences that this is the case for Plainsville program. On top of that, possessing some information does not equal to adopting that information into your daily routine. Most people all over the globe know how beneficial is exercising for health but still do not exercise. That is even more valid when it goes to kids: most probably they repeat parental role models (though, recently it becomes more popular to follow peers’ role models rather than parental) rather than imbedded by teacher’s data. As a result, the statement that new generation will become healthy life adepts is also very dubious.

To sum up, the arguer should re-think how to define its target audience and make clear quantification of its size. Only if potential customers present in the city and in the necessary quantity, the franchise may expand into the new location.

Average: 7.8 (3 votes)
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Grammar and spelling errors:
Line 3, column 404, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'to the highest'.
Suggestion: to the highest at all. The same concern goes to highest sales of health club membership: people...

Transition Words or Phrases used:
also, but, finally, if, may, so, still, thus, while, for example, as a result, to begin with, to sum up, on top of that

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 16.0 16.3942115768 98% => OK

Performance on vocabulary words:
No of characters: 2850.0 2260.96107784 126% => OK
No of words: 545.0 441.139720559 124% => OK
Chars per words: 5.22935779817 5.12650576532 102% => OK
Fourth root words length: 4.83169070408 4.56307096286 106% => OK
Word Length SD: 2.76303713528 2.78398813304 99% => OK
Unique words: 293.0 204.123752495 144% => OK
Unique words percentage: 0.537614678899 0.468620217663 115% => OK
syllable_count: 883.8 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 51.571473354 57.8364921388 89% => OK
Chars per sentence: 109.615384615 119.503703932 92% => OK
Words per sentence: 20.9615384615 23.324526521 90% => OK
Discourse Markers: 4.57692307692 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.21069146786 0.218282227539 97% => OK
Sentence topic coherence: 0.0523153024209 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0638286897338 0.0701772020484 91% => OK
Paragraph topic coherence: 0.117242311363 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0502797679108 0.0628817314937 80% => OK

Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 8.51 8.32208582834 102% => OK
difficult_words: 134.0 98.500998004 136% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?


Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 545 350
No. of Characters: 2764 1500
No. of Different Words: 281 200
Fourth Root of Number of Words: 4.832 4.7
Average Word Length: 5.072 4.6
Word Length SD: 2.649 2.4
No. of Words greater than 5 chars: 211 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 106 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.962 21.0
Sentence Length SD: 8.369 7.5
Use of Discourse Markers (%): 0.654 0.12
Sentence-Text Coherence: 0.254 0.35
Sentence-Para Coherence: 0.447 0.50
Sentence-Sentence Coherence: 0.05 0.07
Number of Paragraphs: 5 5