Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The author recommends that restoring the time devoted to weather and local news to its former level will ensure attracting more viewers and avoid losing any further advertising revenues. In support of this recommendation, the author reasons that due to viewers' complaints about the station's coverage of weather and local news as well as canceling advertising contracts of local businesses, the recommendation is necessary to ensure its former situation. However, there are some questions that need to answer to evaluate the argument.
First of all, How have they been sure about the fact that less time allotted to weather and local news is the only reason for the viewer complaints? The author also did not give any information related to customer complaints. What type of complaints are those? Did they complain anything about timing? Or they are complaining about the quality of the news? The viewer may be dissatisfied with the authenticity of the weather and local news. The author did not give any information about this.So fully evaluate the recommendation, the more evidence is needed regarding weather and local news.
Secondly, Is the timing issue the only reason for canceling the advertising contracts? the author did not give any statement about the local business. Local business maybe was dissatisfied with their news quality. Maybe the television station is providing wrong and controversial info which can irritate the viewers. Due to decreasing viewers, they may be decided to cancel their advertising contract. So without knowing about this information, we cannot say that the recommendation is valid.
Furthermore, How the author is assured that only solving time issues can solve the both problem? The problems may have a different type of reasons. So, the author needs to provide more evidence regarding this to fully evaluate the argument.
In conclusion, the argument is seriously flawed due to some unwarranted assumptions. To fully evaluate the argument the author needs to provide more evidence to validate the recommendation. Otherwise, it will be an unsubstantiated and flawed recommendation.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 334 350
No. of Characters: 1751 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 5.243 4.6
Word Length SD: 2.9 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.905 21.0
Sentence Length SD: 8.338 7.5
Use of Discourse Markers (%): 0.619 0.12
Sentence-Text Coherence: 0.322 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 283, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...hat due to viewers complaints about the stations coverage of weather and local news as w...
^^^^^^^^
Line 3, column 494, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...did not give any information about this.So fully evaluate the recommendation, the ...
^^
Line 5, column 88, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...or canceling the advertising contracts? the author did not give any statement about...
^^^
Transition Words or Phrases used:
also, first, furthermore, however, if, may, regarding, second, secondly, so, then, well, in conclusion, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1801.0 2260.96107784 80% => OK
No of words: 333.0 441.139720559 75% => More content wanted.
Chars per words: 5.40840840841 5.12650576532 105% => OK
Fourth root words length: 4.27180144563 4.56307096286 94% => OK
Word Length SD: 3.01386025288 2.78398813304 108% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.477477477477 0.468620217663 102% => OK
syllable_count: 566.1 705.55239521 80% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.3244420048 57.8364921388 89% => OK
Chars per sentence: 81.8636363636 119.503703932 69% => OK
Words per sentence: 15.1363636364 23.324526521 65% => OK
Discourse Markers: 5.81818181818 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.21867837027 0.218282227539 100% => OK
Sentence topic coherence: 0.0684669422838 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0737825056991 0.0701772020484 105% => OK
Paragraph topic coherence: 0.120326939112 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0870081738934 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 47.79 48.3550499002 99% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.51 12.5979740519 107% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.