"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director of the Super Screen Movie, it is stated that they should allocate a greater share of its budget to reaching the public through advertising due to the public's lack of awareness. The argument is based on the fact that though fewer people attended their movie, their positive movie reviewers have been increased in this time. So they want to increase their viewers through advertising. Now there are some questions that need to be fully answered to fully evaluate the above argument.
First of all, what are the ages of the positive reviewers? Do they have the same age category? Are they all aged people?. We know that according to ages, people taste for different types of movie changes. The prompt does not provide any data about the age category of the positive reviewers. If all positive reviews are in the same age category , then we can say that only a portion of people are liking it, Others are not liking due to not having a preferred taste. So without knowing about the age category we cannot fully say the argument is valid. If all the positive reviewers are in the different age categories, then we can say that the quality of the movie is not a problem. Otherwise, it will not be a fruitful step to increase advertising.
Secondly, did the other movie companies have experienced the same issue of the falling number of audience? The prompt does not provide any data about this. If other movie companies have experienced the same, then it is the common tendency of many people not to attend the movies at that time. Only increasing advertising will then have no effect.
Thirdly, what percentage of attended people give the review? Did a good number of people give reviews? Or only a few? The prompt does not give any data about the review percentage of attended people. If a large number of attended people give positive reviews, then it will be a fruitful decision.only knowing the percenatge of positive to negative reviews do ot ensure mo So without knowing this, we cannot evaluate fully the argument.
In conclusion, the argument is based upon some unwarranted assumptions. To fully evaluate the argument, the author needs to answer the above questions. Without knowing the above answers, we can sure that the above steps will result in a good approach for the above Super Screen Movie Company.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 406 350
No. of Characters: 1901 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 4.682 4.6
Word Length SD: 2.433 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.24 21.0
Sentence Length SD: 9.738 7.5
Use of Discourse Markers (%): 0.44 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.5 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 345, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ive reviews are in the same age category , then we can say that only a portion of ...
^^
Line 3, column 394, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...e can say that only a portion of people are liking it, Others are not liking due to not ha...
^^^^^^^^^^
Line 3, column 416, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...portion of people are liking it, Others are not liking due to not having a preferred taste. So...
^^^^^^^^^^^^^^
Line 7, column 204, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...eview percentage of attended people. If a large number of attended people give positive reviews, ...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, if, second, secondly, so, then, third, thirdly, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 1.0 11.1786427146 9% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1958.0 2260.96107784 87% => OK
No of words: 406.0 441.139720559 92% => More content wanted.
Chars per words: 4.82266009852 5.12650576532 94% => OK
Fourth root words length: 4.48881294772 4.56307096286 98% => OK
Word Length SD: 2.53803953524 2.78398813304 91% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.426108374384 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 643.5 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 55.267697618 57.8364921388 96% => OK
Chars per sentence: 78.32 119.503703932 66% => OK
Words per sentence: 16.24 23.324526521 70% => OK
Discourse Markers: 3.28 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.163401709622 0.218282227539 75% => OK
Sentence topic coherence: 0.0436881361777 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.0512054965947 0.0701772020484 73% => OK
Paragraph topic coherence: 0.0970116435185 0.128457276422 76% => OK
Paragraph topic coherence SD: 0.0447148085784 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 9.4 14.3799401198 65% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.38 12.5979740519 82% => OK
dale_chall_readability_score: 7.46 8.32208582834 90% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.