"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
In the above argument the business manager of a television station has cited that they have been receiving complaints from their viewers due to less time being devoted to weather and local news on their channel. Local Businesses which used to previously advertise with them during their late night news program, have also cancelled their advertising contracts. Hence, the manager feels that to attract more viewers to the program and avoid losing on any further advertising revenues, they should restore the time previously devoted to weather and local news. Though, it may directly seem from these cited reasons that lack of time devoted to weather and local news is the reason for complaints from viewers and loss of advertising contracts, strong evidence is needed to completely support this argument.
The author has mentioned that the news channel received complaints from customer regarding their station's coverage of weather and local news, but no definite number has been mentioned to indicate how many complaints have come. It might be possible that there were only 2-3 complaints on which the manager is basing his argument. A definite number of complaints specific to weather and local news are required to analyze the argument further. Also, the manager mentions that customers were concerned with the station's coverage of weather and local news, but never once has clearly mentioned what exactly was the concern. For example, the concern might have been about the quality of the weather and local news being reported or the headlines which are being reported or their accuracy. Never once it is mentioned that the concern is regarding less time being devoted to weather and local news.
In addition, the manager mentions local businesses that used to advertise with them during their late night programs have cancelled their advertising contracts with the program. However, on basis of this we can not directly conclude that the cause of the cancellation is lack of time being devoted to weather and local news. There can be many other possibilities for this such as; the said news program might not be popular enough anymore or the advertising agencies might have found a better news program to advertise their products on. It might also be possible that the advertising agencies do not have the sufficient funds rights now to continue advertising on any news program. Hence, in these cases restoring time devoted to weather and local news would do no good for the news program. A clear survey needs to be taken from the advertising agencies to understand the reason for withdrawal of their contracts.
Therefore, the business manager needs to clearly analyze the type and category of complaints being received and check if they are regarding less time being devoted to weather and local news and also compare the number of complaints received before and after changing the time devoted to weather and local news. A clear survey from advertising agencies needs to be taken to pinpoint the exact reasons for withdrawal of contracts which will further strengthen the business manager's argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 3 2
No. of Sentences: 18 15
No. of Words: 506 350
No. of Characters: 2569 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.743 4.7
Average Word Length: 5.077 4.6
Word Length SD: 2.486 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 159 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.111 21.0
Sentence Length SD: 8.647 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.442 0.35
Sentence-Para Coherence: 0.576 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 509, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... that customers were concerned with the stations coverage of weather and local news, but...
^^^^^^^^
Line 3, column 786, Rule ID: ADVERB_WORD_ORDER[1]
Message: The adverb 'Never' is usually not used at the beginning of a sentence.
...h are being reported or their accuracy. Never once it is mentioned that the concern i...
^^^^^
Line 7, column 472, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ch will further strengthen the business managers argument.
^^^^^^^^
Transition Words or Phrases used:
also, but, hence, however, if, may, regarding, so, then, therefore, for example, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2612.0 2260.96107784 116% => OK
No of words: 506.0 441.139720559 115% => OK
Chars per words: 5.16205533597 5.12650576532 101% => OK
Fourth root words length: 4.7428307748 4.56307096286 104% => OK
Word Length SD: 2.51825809522 2.78398813304 90% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.367588932806 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 797.4 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 54.0321120798 57.8364921388 93% => OK
Chars per sentence: 145.111111111 119.503703932 121% => OK
Words per sentence: 28.1111111111 23.324526521 121% => OK
Discourse Markers: 5.61111111111 5.70786347227 98% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.370172235647 0.218282227539 170% => OK
Sentence topic coherence: 0.165122480836 0.0743258471296 222% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0926755454826 0.0701772020484 132% => OK
Paragraph topic coherence: 0.276858635691 0.128457276422 216% => OK
Paragraph topic coherence SD: 0.0417547175683 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 7.65 8.32208582834 92% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.