Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The argument asserts that more viewers and local advertising revenues can be attracted by restoring the time devoted to weather and local news to its formal level. The argument informs that a lot of complaints from viewers has been concerned with the station's coverage of weather and local news. However, an analysis has to be made if these complaints are on the decrease of time coverage of regional news only or related to other reasons too. They could be because of losing coverage on primary aspects of the region and covering less important news or lacking authenticity of the news or because of news biased to certain parties. News channels are subject to such complaints and analysis on viewers dissatisfaction has to be conducted. Also, the number of viewers that increased because of more coverage on the national news has to be accounted for and the net change in the number of viewers has to be looked at.
Also, the argument assumes that losing contracts of local advertisers is because of the decrease of coverage of local news by implying from the occurrence that most of the complaints were also regarding the coverage of weather and local news. The cancellation of these contracts could be because of high charges involved with this channel or any channel offering cheaper prices with the same amount of viewers coverage. It could also be because of other interesting programs being telecasted in another channel and users willing to stick to it more than this channel. As there could be factors influencing this, a survey or feedback from the advertising companies has to be taken to get more understanding. A study of how many viewers have been watching the channel before the news bulletin can also help if losing viewers is because of other programs.
Hence, the argument that restoration of the time devoted to weather and local news has to be made to attract viewers and advertisers back is weak and more evidence is required to support the argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 2 2
No. of Sentences: 12 15
No. of Words: 335 350
No. of Characters: 1620 1500
No. of Different Words: 144 200
Fourth Root of Number of Words: 4.278 4.7
Average Word Length: 4.836 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 120 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.917 21.0
Sentence Length SD: 6.224 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.447 0.35
Sentence-Para Coherence: 0.447 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 252, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...rom viewers has been concerned with the stations coverage of weather and local news. How...
^^^^^^^^
Line 1, column 695, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...ject to such complaints and analysis on viewers dissatisfaction has to be conducted. Al...
^^^^^^^
Transition Words or Phrases used:
also, hence, however, if, look, regarding, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1640.0 2260.96107784 73% => OK
No of words: 335.0 441.139720559 76% => More content wanted.
Chars per words: 4.89552238806 5.12650576532 95% => OK
Fourth root words length: 4.27820116611 4.56307096286 94% => OK
Word Length SD: 2.66455994602 2.78398813304 96% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.435820895522 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 523.8 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 34.6990033478 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 136.666666667 119.503703932 114% => OK
Words per sentence: 27.9166666667 23.324526521 120% => OK
Discourse Markers: 4.83333333333 5.70786347227 85% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.324133850099 0.218282227539 148% => OK
Sentence topic coherence: 0.144883770739 0.0743258471296 195% => OK
Sentence topic coherence SD: 0.0748809661443 0.0701772020484 107% => OK
Paragraph topic coherence: 0.241014674916 0.128457276422 188% => OK
Paragraph topic coherence SD: 0.0811021783419 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.