“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The argument above mentions that the late-night new program of a televion station has devoted increased time to national news and less time to weather and local news. The business manager mentions also that viewers were concerned with their station's coverage of weather and local news and local businesses canceled their adverstising contracts. Thus, the manager should restore the time devoted to weather and local news to its former level. However, it is easy to that this argument suffer from several fallacies in its assumption.
To begin with, saying that the viewers complaints about the station's coverage of weather and local news may be not link directly to its devoted time but only to the presentation of the program. Hence, it is possible to keep the same amount of time and to maintain a high quality of presentation of the program.
In addition, th manager mentions that local businesses cancelled contract with the station and he implied that it because of the time devoted to weather and local news but it is just possible that local businesses cancelled their advertising contracts because television, in general, is less popular than before. Also, these contracts may be too expensive for the local businessess. Nowadays, all advertises are made in the social network such as Instragram, Facebook or TikTok which is also free or cheaper than the contract made with the station. Thus, this is more attractive for these kind of businesses.
Overall, this argument is far from forcefull enough to persuade that the decreased time devoted to weather and local news is the problem of the declin attraction of the viewers and the local businesses less attract by thoses advertising.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 11 15
No. of Words: 278 350
No. of Characters: 1392 1500
No. of Different Words: 128 200
Fourth Root of Number of Words: 4.083 4.7
Average Word Length: 5.007 4.6
Word Length SD: 2.587 2.4
No. of Words greater than 5 chars: 102 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.273 21.0
Sentence Length SD: 11.537 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.434 0.35
Sentence-Para Coherence: 0.434 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 61, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...g that the viewers complaints about the stations coverage of weather and local news may ...
^^^^^^^^
Line 3, column 584, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...tion. Thus, this is more attractive for these kind of businesses. Overall, this argument ...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, hence, however, may, so, thus, in addition, in general, kind of, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1423.0 2260.96107784 63% => OK
No of words: 278.0 441.139720559 63% => More content wanted.
Chars per words: 5.11870503597 5.12650576532 100% => OK
Fourth root words length: 4.08329915638 4.56307096286 89% => OK
Word Length SD: 2.66005430944 2.78398813304 96% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.474820143885 0.468620217663 101% => OK
syllable_count: 441.9 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 73.425399258 57.8364921388 127% => OK
Chars per sentence: 129.363636364 119.503703932 108% => OK
Words per sentence: 25.2727272727 23.324526521 108% => OK
Discourse Markers: 8.90909090909 5.70786347227 156% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.390380021386 0.218282227539 179% => OK
Sentence topic coherence: 0.160788006299 0.0743258471296 216% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.132569302442 0.0701772020484 189% => OK
Paragraph topic coherence: 0.261063895669 0.128457276422 203% => OK
Paragraph topic coherence SD: 0.0940682161467 0.0628817314937 150% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.