Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
The author concluded that in order to attract more viewers to news programs and to avoid losing advertising revenues, the news channels should expand the coverage of weather and local news on all their news programs. The author provides evidence to these stating that their late night programs have increased time to national news and less time to weather and local news. Furthermore, during the same perioud they have recieved many complaints from the viewers, concerned with the station's coverage of weather and local news. In addition, local businesses that used to advertise during late-night news program have canceled their advertising contracts with them. Although, the author has provided certain evidence, most of them have flaws and open a lot of possibilities because of which complaints are recieved and investment is deteriorating.
To begin with, the author assumes that because they have increased time to national news and less time is devoted to weather and local news, their viewers are complaining about it. However, it is a possibility that the news company might not be providing weather and local news even during the day. This might increase the complaints recieved by viewers. Never it is stated that the complaints recieved are from the late-night viewers. For instance, many people might be wanting to know the weather conditions before planning a trip and mostly they might be planning during the day but due to lack of weather news they might have to either delay or put in extra efforts in findning news about it. This might lead to more complaints being delivered concerning the weather news.
Furthermore, the author assumes that most of the complaints recieved from viewers are regarding the late-night shows. However this might not be the case. Most of the viewers might go to sleep or take rest from all day work. They might not even be watching the late-night shows organized by the news company. Even if some of them are watching, they might not be concerned regarding the weather and local news as they might not just care about the weather news at late-night and there is a possibility that they have already recieved the local news from various other sources such as local newspapers or interactions with collegues and other social groups. This means that they might actually be wanting to watch national news and thus may not be the reason of increasing complaints or decreasing investment from local businesses.
Elucidating the above point of less number of viewers watching the late-night shows. Because of this the TRP of the shows might decrease dramatically. Consequently, local businesses might rethink about their investment in late-night shows. This might have lead to some of the businesses canceling the advertising contracts with the news company. Thus, the canceling of advertising contracts might not solely be due to the news company not covering weather and local news.
Thus, all the above points are flaws in the author's assumptions and thus, they weaken the argument and conclusion stated in the passage.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 8 2
No. of Sentences: 23 15
No. of Words: 501 350
No. of Characters: 2522 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.731 4.7
Average Word Length: 5.034 4.6
Word Length SD: 2.575 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.783 21.0
Sentence Length SD: 12.353 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.389 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.168 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 482, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ts from the viewers, concerned with the stations coverage of weather and local news. In ...
^^^^^^^^
Line 3, column 356, Rule ID: ADVERB_WORD_ORDER[1]
Message: The adverb 'Never' is usually not used at the beginning of a sentence.
...ase the complaints recieved by viewers. Never it is stated that the complaints reciev...
^^^^^
Line 3, column 469, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...iewers. For instance, many people might be wanting to know the weather conditions before p...
^^^^^^^^^^
Line 5, column 119, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ers are regarding the late-night shows. However this might not be the case. Most of the...
^^^^^^^
Line 5, column 692, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ps. This means that they might actually be wanting to watch national news and thus may not...
^^^^^^^^^^
Line 7, column 86, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... viewers watching the late-night shows. Because of this the TRP of the shows might decr...
^^^^^^^
Line 7, column 265, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...te-night shows. This might have lead to some of the businesses canceling the advertising co...
^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, consequently, furthermore, however, if, may, regarding, so, thus, for instance, in addition, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2575.0 2260.96107784 114% => OK
No of words: 501.0 441.139720559 114% => OK
Chars per words: 5.13972055888 5.12650576532 100% => OK
Fourth root words length: 4.73107062784 4.56307096286 104% => OK
Word Length SD: 2.62575134793 2.78398813304 94% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.377245508982 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 762.3 705.55239521 108% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 70.3274813382 57.8364921388 122% => OK
Chars per sentence: 111.956521739 119.503703932 94% => OK
Words per sentence: 21.7826086957 23.324526521 93% => OK
Discourse Markers: 5.65217391304 5.70786347227 99% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.438262200639 0.218282227539 201% => OK
Sentence topic coherence: 0.166075737867 0.0743258471296 223% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.110059665435 0.0701772020484 157% => OK
Paragraph topic coherence: 0.264960752362 0.128457276422 206% => OK
Paragraph topic coherence SD: 0.155652427033 0.0628817314937 248% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 7.45 8.32208582834 90% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.