Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In this menorandum, the author recommends that they should rcavoid losing their advertising revenues. However, the recomendation suffers from several flaws and is therefore scarely credible and doubtful as it stands, albeit it may appear plausible at cursory glance.
To begin with, , the author states that during this time period they have recived complaints from viewers concerned with weather and local news. Here, the author fails to mentions the actual data stating from what actual time are they are being reciving these complains. There might be a case that the complaints are being recived from the past six months and not the past whole year. In such a case they need to see what has happend in the past six months and not the whole year. hence, more data is needed to come to the conclusion in regarding this point.
In addition to this, the author assumes that the reason behind loss in veiwers nad advertisements is their late night program. As mentioned by the author there are complaints, which also means that there are people watching the show. In such a case the reason behind the loss in public attraction is something else and not the late night show. The author must take a survey and find out the actual reason behind the loss and then act accordingly to attract public n.
Finally, the author states that the local businesses have canceled their contracts for advertisements. Again, the author should find out the actual reason for the cancellation of contract and shout not just asume that it is because of the late night show. It could be a case that the locals businesses might be suffering losses andhence would have no money to advertise themselves on the television stations. The author must find out the real reasons regarding the above point and then take further action regarding the show.
To conclude, the authooe seems precipitious to jump to the conclusion based on a series of preblematic assumptions pertaining the complaints and cancelled contracts that the company has been facing. To stengthen the argument, further investigation is needed. If the argument had included given factors mentioned above it would have more through and logical acceptance.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 18 2
No. of Sentences: 17 15
No. of Words: 365 350
No. of Characters: 1791 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.371 4.7
Average Word Length: 4.907 4.6
Word Length SD: 2.527 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 82 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.471 21.0
Sentence Length SD: 6.213 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.59 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 59, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., the author recommends that they should rcavoid losing their advertising revenu...
^^
Line 1, column 75, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ommends that they should rcavoid losing their advertising revenues. However, the...
^^
Line 3, column 15, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ble at cursory glance. To begin with, , the author states that during this time...
^^
Line 3, column 172, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'mention'.
Suggestion: mention
...d local news. Here, the author fails to mentions the actual data stating from what actua...
^^^^^^^^
Line 3, column 482, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...past six months and not the whole year. hence, more data is needed to come to the con...
^^^^^
Line 7, column 192, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...son for the cancellation of contract and shout not just asume that it is because ...
^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ake further action regarding the show. To conclude, the authooe seems precipiti...
^^^^
Transition Words or Phrases used:
accordingly, also, finally, hence, however, if, may, regarding, so, then, therefore, in addition, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1838.0 2260.96107784 81% => OK
No of words: 365.0 441.139720559 83% => More content wanted.
Chars per words: 5.03561643836 5.12650576532 98% => OK
Fourth root words length: 4.37092360658 4.56307096286 96% => OK
Word Length SD: 2.58823796879 2.78398813304 93% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.501369863014 0.468620217663 107% => OK
syllable_count: 544.5 705.55239521 77% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 31.6891245901 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 102.111111111 119.503703932 85% => OK
Words per sentence: 20.2777777778 23.324526521 87% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170407094206 0.218282227539 78% => OK
Sentence topic coherence: 0.0533046714842 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0934415414728 0.0701772020484 133% => OK
Paragraph topic coherence: 0.0777759695471 0.128457276422 61% => OK
Paragraph topic coherence SD: 0.0887540587325 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.18 8.32208582834 98% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.