"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
This is the memorandum from the business manager of the television station suggesting a solution to restore the previous timing for the particular program in order to increase viewers. However, the argument seems logical and plausible at first instance, there is much more evidence require to prejudice the argument. With the dearth of more evidence, the points of this argument may fall apart to make a decision of restoring the previous time of the show to augment more viewers. in the argument, the author has not provided details of timing and other report studies which might be helpful for further study.
Firstly, the arguments are talking about late night tv show which was used to show local news and weather more often than national news which is more helpful for residence. people residing in the area may have this only one channel which shows the local news or most of the people are may interested in it. so there is no statistical data is given which shows the study of how many, people want to watch local news and weather over the national news.
Secondly, the commercial in between the programs has canceled the advertising contracts with the television stations. this commercial may offer cheaper rate products as the show timing was midnight. However, the television station must have done a survey regarding their program pertaining to the quality of news and related parameters to find out the reason behind the commuted viewers.company should attempt more age group study to determine the weather which age group is more interested in national news or another program which will telltale the reason behind the depletion of viewers.
Moreover, The company should look into the detail of timeslots or the other options like tuning the local news first and then national news to ameliorate the revenue and viewers. however, people might get interested in national news due to some event has occurred in past years like elections or Olympics. so the company should look for time to time survey or study of interest of people to stay right on track.even if the company is planning to restore the previous time period for the program it might not work because of repetitive or invalid news happening in locality.
In totality, the company should find the reason for depleting viewers on the basis of studies, surveys and examine the quality of shows with appropriate time for commercials. There is a paucity of proofs and evidence to incisive study and exegesis of argument without this one might maladjusted to prejudice the argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 426 350
No. of Characters: 2096 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.543 4.7
Average Word Length: 4.92 4.6
Word Length SD: 2.472 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 42.6 21.0
Sentence Length SD: 25.386 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.391 0.35
Sentence-Para Coherence: 0.391 0.50
Sentence-Sentence Coherence: 0.074 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 291, Rule ID: ALLOW_TO[1]
Message: Did you mean 'prejudicing'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: prejudicing
...ce, there is much more evidence require to prejudice the argument. With the dearth of more e...
^^^^^^^^^^^^
Line 1, column 482, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...me of the show to augment more viewers. in the argument, the author has not provid...
^^
Line 2, column 173, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...ws which is more helpful for residence. people residing in the area may have this only...
^^^^^^
Line 2, column 289, Rule ID: PRP_PAST_PART[3]
Message: Did you mean 'interest' or 'be interested'?
Suggestion: interest; be interested
...ocal news or most of the people are may interested in it. so there is no statistical data ...
^^^^^^^^^^
Line 3, column 118, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...contracts with the television stations. this commercial may offer cheaper rate produ...
^^^^
Line 4, column 179, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... to ameliorate the revenue and viewers. however, people might get interested in nationa...
^^^^^^^
Line 4, column 306, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
... past years like elections or Olympics. so the company should look for time to tim...
^^
Line 4, column 333, Rule ID: FOR_TIME_TO_TIME[1]
Message: Non-standard phrase. Did you mean 'from time to time'?
Suggestion: from time to time
...or Olympics. so the company should look for time to time survey or study of interest of people t...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, firstly, however, if, look, may, moreover, regarding, second, secondly, so, then, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2131.0 2260.96107784 94% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 5.00234741784 5.12650576532 98% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.54115652228 2.78398813304 91% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.464788732394 0.468620217663 99% => OK
syllable_count: 674.1 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 71.7787960024 57.8364921388 124% => OK
Chars per sentence: 142.066666667 119.503703932 119% => OK
Words per sentence: 28.4 23.324526521 122% => OK
Discourse Markers: 6.8 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29101228504 0.218282227539 133% => OK
Sentence topic coherence: 0.101902064263 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0603237471788 0.0701772020484 86% => OK
Paragraph topic coherence: 0.158611608004 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0660705373027 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.