"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author suggested attracting more audiences in their news programs by expanding their weather and local news based on the complaints from some audiences and the contract cut with local advertise company. Although the author’s suggestion seems reasonable, it is too presumptuous to get the conclusion that planning to cover in all their news programs. Moreover, the reasons he provided have shortage each by each.
In the beginning, the author mentioned vague words such as “in the past year”, and “less time” to describe the situation about their programs. Without knowing the five years difference in the same program and the specific difference of coverages, it will lead to misunderstanding the problems of the program easily. For example, maybe in the year before the past year, the program cut the weather and local news shorter and less based on the residents complains. Moreover, the 15 minutes less could be very different with 50 minutes less. To give a more reliable context of the program, the author needs to provide information with more details.
Furthermore, although the author conveyed the question by complaints from views of concern their weather and local news broadcast, they did not clarify that the complaint is about the short time of the programs. Besides, given the circumstance of all the complains were related to so, probably become in the past year, the climate change caused more typhoon and flooding in the local area and more crime cases happened in the area so that the residents want to receive more information in time. Thus, do the weather and local news exactly needed are questionable.
Also, cutting advertisement because the company break contract is a very passive respondent. Although advertisements could be annoying and add television’s budget cost, it is the big source of sponsors and business chance. A cutting advertisement may hurt the programs more, instead of saving the revenue.
Thus, before jumping to the conclusion that changing the plan of programs in all news programs, the author needs to consider each possibility behind some complaints from audiences and the contract break situation. Simply stop using advertisement and please some audience by more local and weather news may make the situation more severely.
Comments
Essay evaluation report
argument 1 -- not really
argument 2 -- OK
argument 3 -- OK
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Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 366 350
No. of Characters: 1866 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.374 4.7
Average Word Length: 5.098 4.6
Word Length SD: 2.702 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.875 21.0
Sentence Length SD: 10.185 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.062 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, besides, furthermore, if, may, moreover, so, thus, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1952.0 2260.96107784 86% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 5.33333333333 5.12650576532 104% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.88357916753 2.78398813304 104% => OK
Unique words: 187.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.510928961749 0.468620217663 109% => OK
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 60.805915625 57.8364921388 105% => OK
Chars per sentence: 122.0 119.503703932 102% => OK
Words per sentence: 22.875 23.324526521 98% => OK
Discourse Markers: 4.8125 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263137236655 0.218282227539 121% => OK
Sentence topic coherence: 0.0895129186144 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0741483178862 0.0701772020484 106% => OK
Paragraph topic coherence: 0.150560610975 0.128457276422 117% => OK
Paragraph topic coherence SD: 0.0765889553667 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.93 12.5979740519 111% => OK
dale_chall_readability_score: 8.7 8.32208582834 105% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.