Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
In this memorandum from the business manager it is concluded that, In order to attract more viewers for late night news program and to avoid losing any further advertising revenues, television station should restore their old timings for weather and local news. To support this conclusion few facts and assumptions are made.
It is mentioned that the television station had started devoting more time to national news amd less time to weather and local news over the past few years. During this period they got complain from few viewers regarding their coverage of weather and local news. Addionally, local businesses that used to advertise late night programs have canceled their advertising. This argument lies on series of unsubstantial assumptions and incomplete facts.
Firstly, it is given that televison station devoted more time to national news than previous. But, the exact time devotion is not mentioned. For example, Previously if 30 minutes were devoted to national news and 30 minutes were given for local and weather news now, the distribution is changed to 35 and 25 minutes for national and weather and local news respectively. Whether this change has affected the advertising business is difficult to guess. There might be more national news have come and less weather local news was available to broadcast. Some competing television station might have come that offers less prices to advertise late night. Without actually knowing old and new time distribution of news and knowing exact reason behind cancelling advertising contract, it is difficult to conclude that time shift has caused losses to late night news program.
Additionally, It is given television station has received complaints from viewers regarding weather and local news coverage of television station. It is not clarified that whether viewere were concerned about timing devoted to weather and local news or they were concerned about the news that is convered. Logically thinking viewers should be concerned about the quality of news chanel. Televison station might not be covering important news and might be showing redundant news in the time which was devoted to weather and local news chanel. Hence,in order to draw any conclusion it is important to know what exactly was the complain of viewers.
To bloster the argument, author should have given more detailed facts. For example, old and new time distribution of the national news and weather-local news. Viewers who reported complaint, what was the exact concern for them, it was regarding quality of news or time devotion to that news. Additionally, feedback from the local businesses about why they have cancelled advertising contract could have helped in understanding exact reason. In absesnce of this data, one cannot conclude that restoring old time pf news program will help to attract more viewers and avoid further advertising revenue.
In the sum, the argument lies on certain doubtful assumptions. The argument with such obvious loopholes and fallacies does not stand up to a more careful scrutiny. Had, the author supported his argument by providing substantial data as mentioned in the previous paragraph, it would have helped him in bolstering the argument. However, in absense of this data argument is unsubstantiated and author's stand is vindicated.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 526 350
No. of Characters: 2736 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.789 4.7
Average Word Length: 5.202 4.6
Word Length SD: 2.664 2.4
No. of Words greater than 5 chars: 200 100
No. of Words greater than 6 chars: 177 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.481 21.0
Sentence Length SD: 8.762 7.5
Use of Discourse Markers (%): 0.37 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.528 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 211, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eriod they got complain from few viewers regarding their coverage of weather and ...
^^
Line 5, column 216, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tes were devoted to national news and 30 minutes were given for local and weather...
^^
Line 5, column 372, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Whether” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nd weather and local news respectively. Whether this change has affected the advertisin...
^^^^^^^
Line 5, column 615, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun prices is countable.
Suggestion: fewer
...ion station might have come that offers less prices to advertise late night. Withou...
^^^^
Line 7, column 548, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , in
... to weather and local news chanel. Hence,in order to draw any conclusion it is impo...
^^^
Line 7, column 622, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t is important to know what exactly was the complain of viewers. To bloster the argume...
^^^^^^^^^^^^
Line 10, column 11, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the complain of viewers. To bloster the argument, author should have given m...
^^
Line 10, column 515, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nnot conclude that restoring old time pf news program will help to attract more v...
^^
Transition Words or Phrases used:
actually, but, first, firstly, hence, however, if, regarding, so, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2808.0 2260.96107784 124% => OK
No of words: 525.0 441.139720559 119% => OK
Chars per words: 5.34857142857 5.12650576532 104% => OK
Fourth root words length: 4.78673985869 4.56307096286 105% => OK
Word Length SD: 2.73044546298 2.78398813304 98% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.420952380952 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 853.2 705.55239521 121% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.3168042886 57.8364921388 90% => OK
Chars per sentence: 104.0 119.503703932 87% => OK
Words per sentence: 19.4444444444 23.324526521 83% => OK
Discourse Markers: 2.85185185185 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.498317313873 0.218282227539 228% => OK
Sentence topic coherence: 0.148783648782 0.0743258471296 200% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.128440531592 0.0701772020484 183% => OK
Paragraph topic coherence: 0.287108264455 0.128457276422 224% => OK
Paragraph topic coherence SD: 0.132517151664 0.0628817314937 211% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.75 12.5979740519 109% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.