Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
In this argument, the author claims that over the past year, there has been decrease in the late night television viewers for the channel due to increased time for national news and less time to weather and local news. He has citied a lot of evidence in his support. In addition to this, the author has mention about the decrease in number of advertisers during the broadcast of this channel at late night. Though the underlying reason sounds good and reasonable, because of lack of evidences, unaddressed assumptions, and vague terminology, the author's argument is unsubstantiated and deeply flawed.
First and foremost, the author has mention about the late night news, which implies late night viewers. The author has assumed that the decrease in these number of late night viewers is due to the increase in time devoted to national news and decrease the time devoted to local news and weather updates. There might be possibility that some other station or new station is showing better programs on television. In fact, there might be chance that the audience prefer the programs shown on different station. In addition, this new station might be providing regular updates on weather and local news, if the assumption of author is correct regarding the time devotion to news and weather.
Secondly, the argument mentions about the advertiser that the contracts are being canceled for the late-night news program. The reason behind this cancellation may be due to better offers to these advertiser from other television stations. There might be possibility that the viewers are no longer interested in the same advertisement and hence, the advertiser canceled the contracts.
Finally, the author suggest the method for increasing the late-night news viewers by devoting more time to weather and local news and less time to national news, which is completely absurd because the author is suggesting this without any reliable analysis on the data.
In conclusion, the argument lacks thorough analysis and statistical data. The author should have further investigated about the problem behind this decrease in late night viewers by taking survey from these viewers and analysing it to further elucidate his argument.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 357 350
No. of Characters: 1824 1500
No. of Different Words: 151 200
Fourth Root of Number of Words: 4.347 4.7
Average Word Length: 5.109 4.6
Word Length SD: 2.592 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.8 21.0
Sentence Length SD: 9.914 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.381 0.35
Sentence-Para Coherence: 0.604 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 547, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...assumptions, and vague terminology, the authors argument is unsubstantiated and deeply ...
^^^^^^^
Line 5, column 192, Rule ID: THIS_NNS[2]
Message: Did you mean 'this advertiser' or 'these advertisers'?
Suggestion: this advertiser; these advertisers
...ellation may be due to better offers to these advertiser from other television stations. There m...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
finally, first, hence, if, may, regarding, second, secondly, so, in addition, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1871.0 2260.96107784 83% => OK
No of words: 357.0 441.139720559 81% => More content wanted.
Chars per words: 5.24089635854 5.12650576532 102% => OK
Fourth root words length: 4.34677393335 4.56307096286 95% => OK
Word Length SD: 2.66435886297 2.78398813304 96% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.450980392157 0.468620217663 96% => OK
syllable_count: 574.2 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.3527967529 57.8364921388 101% => OK
Chars per sentence: 124.733333333 119.503703932 104% => OK
Words per sentence: 23.8 23.324526521 102% => OK
Discourse Markers: 6.66666666667 5.70786347227 117% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.372664556287 0.218282227539 171% => OK
Sentence topic coherence: 0.132318348605 0.0743258471296 178% => OK
Sentence topic coherence SD: 0.150582404595 0.0701772020484 215% => The coherence between sentences is low.
Paragraph topic coherence: 0.224533691749 0.128457276422 175% => OK
Paragraph topic coherence SD: 0.126044763799 0.0628817314937 200% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.