"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The author of the argument tries to establish a direct correlation between late-night news coverage and the revenue generated by attracting more extensive range of viewers, leading to signing a contract with advertisers. Although that deduction might seem rational at the first glance, it suffers from serious loopholes which will be dicussed here.
One the one hand, regarding satisfaction of watchers, it seems nebulous that why there is no mention about the exact number of complaints to late-night news? Are they just one people, ten people or more? What about the number of viewers who are satisfied with watching news in the late night? At least the ratio of proponets of this policy to the opponents should have been allured. Without a precise statistical fact, no tenable inference is possible. Even if we accept that this situation can instigate more opponents, what if when they cover more local news in the night, it will not stimulate more vehement complaints from those who liked national news?
On the other hand, considering the time of late-night news coverage, one xcan easily figure out that the worst time for business advertisers is right in the late night as this time suffers from a serious drawback and is that the number of viewers in this time is at the lowest possible. Hence, it seems natural that advertisers are reluctant to promote their products during this time. So, the best time for advertisers to promote their activities is during the day when the number of viewers is at the pinnacle.
Accordingly, about the revenue gained by the television station, it can be said that the best time for the TV for generating money is when higher amounts of watchers are sitting in front of their televisions. So. there is no need to be worried about the lost profit caused by rescinded contracts as the TV station can easily use more day time to allocate more coverage of local news like weather which probably lead to more lucrative circumstances for television station.
Overall, while the deduction of the author seems rational at the first glance, it suffers from serious loopholes which render the final conclusion unwarranted.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 360 350
No. of Characters: 1761 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 4.892 4.6
Word Length SD: 2.58 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.714 21.0
Sentence Length SD: 12.481 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.616 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oopholes which will be dicussed here. One the one hand, regarding satisfaction...
^^^^
Line 3, column 347, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the ratio of proponets of this policy to the opponents should have been allured. ...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s from those who liked national news? On the other hand, considering the time ...
^^^^
Line 5, column 198, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the late night as this time suffers from a serious drawback and is that the numbe...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...number of viewers is at the pinnacle. Accordingly, about the revenue gained by...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...circumstances for television station. Overall, while the deduction of the auth...
^^^^^
Transition Words or Phrases used:
accordingly, first, hence, if, regarding, so, while, at least, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1807.0 2260.96107784 80% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.01944444444 5.12650576532 98% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.64355727415 2.78398813304 95% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.511111111111 0.468620217663 109% => OK
syllable_count: 561.6 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 71.3881314094 57.8364921388 123% => OK
Chars per sentence: 129.071428571 119.503703932 108% => OK
Words per sentence: 25.7142857143 23.324526521 110% => OK
Discourse Markers: 5.71428571429 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.308725862296 0.218282227539 141% => OK
Sentence topic coherence: 0.0989036414175 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0885281041134 0.0701772020484 126% => OK
Paragraph topic coherence: 0.146605803307 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0909168683423 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.