"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The argument claims that there is a reduction in viewers in the late-night programs due to increasing time to national news than to weather and local news. However, this conclusion is doubtful due to major flaws in the logic and coherence of the evidence provided. As a result, it leaves room for alternative assumptions.
Firstly, the author fails to prove that who were the complaints..? and from where they were complaining..? Complains might come from various places so we cannot say that they are literally asking about the station's coverage weather or local news. Also, the author had not provided any information about the day program. Perhaps, they are not focusing on weather and local news on day time too, or they may provide less space to them. Again he fails to provide any statistical data regarding revenue generated. On what basis he is comparing the revenue, he must have concrete evidence on it. So there are flaws in his argument.
Secondly, the author mentioned that local business advertisement was canceled due to less attention to the broadcasting of weather and local news on the late-night program.
There might be several reasons behind the cancellation of the advertisement like there may be few viewers on the night program. Or the company might be in loss so that they might cancel their advertisement. Every company or business had its own way of functioning so that they can earn a significant profit. So they giver more attention to advertisements to reach the peak point and after that, they reduce investing their money in advertisement and this could be a reason. The author only assumes that a decrease in time to local news and weather is the sole reason behind the decrease in revenue through advertisement in the night program. And, therefore, the solution is rife with many holes giving doubtful impressions on the readers.
To recapitulate this, the author has made a bold argument without taking into account a number of facts and concluded on the basis of the assumptions discussed above. To firmly conclude his argument, the author should provide concrete evidence and facts.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 353 350
No. of Characters: 1727 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.335 4.7
Average Word Length: 4.892 4.6
Word Length SD: 2.714 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.579 21.0
Sentence Length SD: 6.715 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 64, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...ls to prove that who were the complaints..? and from where they were complaining.....
^^
Line 5, column 68, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...o prove that who were the complaints..? and from where they were complaining..? Com...
^^^
Line 5, column 104, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
.....? and from where they were complaining..? Complains might come from various plac...
^^
Line 5, column 207, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...hat they are literally asking about the stations coverage weather or local news. Also, t...
^^^^^^^^
Line 23, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...concrete evidence and facts.
^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, regarding, second, secondly, so, therefore, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1799.0 2260.96107784 80% => OK
No of words: 353.0 441.139720559 80% => More content wanted.
Chars per words: 5.09631728045 5.12650576532 99% => OK
Fourth root words length: 4.33454660006 4.56307096286 95% => OK
Word Length SD: 2.81436454396 2.78398813304 101% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.515580736544 0.468620217663 110% => OK
syllable_count: 553.5 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.9052444347 57.8364921388 74% => OK
Chars per sentence: 89.95 119.503703932 75% => OK
Words per sentence: 17.65 23.324526521 76% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232722520464 0.218282227539 107% => OK
Sentence topic coherence: 0.0684809321499 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.109498315392 0.0701772020484 156% => OK
Paragraph topic coherence: 0.144549693437 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0904326101685 0.0628817314937 144% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.0 12.5979740519 95% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.