"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
This channel has a new policy of increasing time devoted to national news and decreasing time devoted to weather and local news in late night news. After getting some feedbacks, they discuss whether they should turn back to their formal time schedule in news. However, there is some benefit-cost analysis they should consider. Before taking any action, they should take into account their opportunity costs and then proceed.
Firstly, they assert that they get complaints mostly from weather and local viewers. Even there seem lots of complaints, they may be small and provacative population. In this case, it is important to check whether increased viewers of national news compensates this complaining population, even larger than them or not. Sometimes manipulating bad comments have higher voices than good results. For example, this new policy has increased complaints %5 percent but also has increased viewers by %20 percent. Hence, increasing time for weather and local news may decrease complaints but may decrease also viewers in total.
Secondly, they report that some local businesses cancel their advertising contracts so they should bring their local news to keep advertisements. However, before giving this decision, they should compare extra earnings from increased national news viewers with losses from advertisements earning. In addition, they should compare extra cost of increasing local news and weather with these losses again. After checking these, if local and weather has advantage in calculation, then they should claim their new policy was a bad idea.
In conclusion, besides their feedbacks from viewers and advertisement firms, they should give importance cost analysis behind. This channel has tried some changes but these changes may have interrupted their followers, viewers. Actually, they cannot make everyone pleased, they should give attention their net benefits in the end. If numbers also say that they should bring back old time schedule in news, then they should definitely turn back to former policy.
Transition Words or Phrases used:
actually, also, besides, but, first, firstly, hence, however, if, may, second, secondly, so, then, for example, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 19.6327345309 20% => More to be verbs wanted.
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1736.0 2260.96107784 77% => OK
No of words: 315.0 441.139720559 71% => More content wanted.
Chars per words: 5.51111111111 5.12650576532 108% => OK
Fourth root words length: 4.21286593061 4.56307096286 92% => OK
Word Length SD: 2.59090021429 2.78398813304 93% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.51746031746 0.468620217663 110% => OK
syllable_count: 505.8 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 0.0 8.76447105788 0% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 25.8581720492 57.8364921388 45% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.4444444444 119.503703932 81% => OK
Words per sentence: 17.5 23.324526521 75% => OK
Discourse Markers: 7.66666666667 5.70786347227 134% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230551042066 0.218282227539 106% => OK
Sentence topic coherence: 0.0918306142285 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.112074589061 0.0701772020484 160% => OK
Paragraph topic coherence: 0.169886852029 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0736898300311 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 14.38 12.5979740519 114% => OK
dale_chall_readability_score: 8.39 8.32208582834 101% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.