At first glance, the claims given by the author of the memo seems plausible, however closer inspection reveals that evidence is not sufficient enough to support the recommendation.
Firstly, data from the study of Dura-Socks customers on purchasing socks every three months is not adequate enough to explain if the Endure process is taking up more of the company’s resources. The study does not indicate what kind of socks these customers purchased. Could it be the surveyed customers had been purchasing socks that were not manufactured by the Endure process? Finding out such information is important to ensure that the company does not prematurely conclude that their Endure process if not profitable.
Next, the claim that northeasten cities may be Dura-Socks largest market does not mean that this market is the most profitable. It could be other cities are more profitable than the northeastern cities. Moreover, consumers from different cities can have different tastes in the types of socks they want or need. By terminating a manufacturing process without finding out
Furthermore, the customer surveyed only reported that they most value the stylish appearance and availability of colours of socks, however it failed to report if they do in fact purchase only stylish and coloured socks. As such, these claims given by the author is not adequate to assume that discontinuing the Endure process will increase their profits. If the vice president had shown data that consumers in their northeastern cities purchase more stylish and coloured socks that are not manufacture by the Endure process, would help them in their recommendation.
To sum, it is premature of the vice president to make the recommendation of discontinuing their Endure process as the claims of customers purchase new socks every three months and that they most value style and colours lack in evidence to support it. Further investigation on current claims are needed.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 311 350
No. of Characters: 1610 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.199 4.7
Average Word Length: 5.177 4.6
Word Length SD: 2.812 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.214 21.0
Sentence Length SD: 10.421 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.616 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 130, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...hs is not adequate enough to explain if the Endure process is taking up more of the compan...
^^^^^^^^^^
Line 3, column 360, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ing socks that were not manufactured by the Endure process? Finding out such information i...
^^^^^^^^^^
Line 5, column 48, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'Dura-Socks the largest'.
Suggestion: Dura-Socks the largest
...he claim that northeasten cities may be Dura-Socks largest market does not mean that this market i...
^^^^^^^^^^^^^^^^^^
Line 5, column 371, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...anufacturing process without finding out Furthermore, the customer surveyed only ...
^^^^^
Line 7, column 308, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t adequate to assume that discontinuing the Endure process will increase their profits. If...
^^^^^^^^^^
Line 7, column 506, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...oured socks that are not manufacture by the Endure process, would help them in their recom...
^^^^^^^^^^
Transition Words or Phrases used:
first, firstly, furthermore, however, if, may, moreover, so, in fact, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1653.0 2260.96107784 73% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 5.31511254019 5.12650576532 104% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.8888416118 2.78398813304 104% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.48231511254 0.468620217663 103% => OK
syllable_count: 502.2 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 67.7325055471 57.8364921388 117% => OK
Chars per sentence: 127.153846154 119.503703932 106% => OK
Words per sentence: 23.9230769231 23.324526521 103% => OK
Discourse Markers: 5.92307692308 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162931653897 0.218282227539 75% => OK
Sentence topic coherence: 0.0654795292686 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.051421743878 0.0701772020484 73% => OK
Paragraph topic coherence: 0.0890412189332 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.0691397169818 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.87 12.5979740519 110% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.