Topic: The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The argument in the memo cites a report of the marketing department and states that in order to make people more aware of super screen produced movies, they should allocate a greater share of total budget to reach public through advertisement. While the argument may sound logical and probable, many questions need to be answered before going ahead with the decision.
The argument states that fewer people attended Super screen produced movies than in any other year. This may have the case because of a new competitor who produced better quality movies? Or because super screen produced movies are screened at fewer locations as compared to previous year? Or maybe, People did not attend because they found super screen produced movies too expensive? More factors should be analysed before drawing a conclusion.
The argument further states that the percentage of positive reviewers increased. However, what exactly was the percentage increase in the number of positive reviewers? For example, if all other movie production companies had there positive reviewers percentage increase by ten as compared to super screen produced movies whose positive percentage reviewers increased only by a factor of two, then it would not be such a advantage. Also, how many people reviewed the movies? Because if only a few reviewers gave feedback in comprison to other companies, then the number may not represent the entire real picture.
Furthermore, the argument states that in order to increase public awarness, more udget should be allocated for advertising. However, if more budget would be allocated, then the company may reduce the quality of the movies, by decreasing the amount of funds? Or the company may have to let go of their highly skilled people, to compensate for the increased allocation of its budget to advertising? More research should be carried out before taking any decision.
The idea that argument presents is good. But it is full of holes and flaws which has to be filled up by answering the questions stated above. Thus, only after conducting the required research that is necessary to answer the question, should the decision be taken.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 349 350
No. of Characters: 1766 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.322 4.7
Average Word Length: 5.06 4.6
Word Length SD: 2.521 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.368 21.0
Sentence Length SD: 9.416 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.322 0.35
Sentence-Para Coherence: 0.322 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 122, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at in order to make people more aware of super screen produced movies, they shoul...
^^
Line 3, column 240, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'reviewers'' or 'reviewer's'?
Suggestion: reviewers'; reviewer's
...production companies had there positive reviewers percentage increase by ten as compared ...
^^^^^^^^^
Line 3, column 418, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...actor of two, then it would not be such a advantage. Also, how many people review...
^
Line 4, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... order to increase public awarness, more udget should be allocated for advertisin...
^^
Line 4, column 148, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...for advertising. However, if more budget would be allocated, then the company may...
^^
Line 5, column 264, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...question, should the decision be taken.
^^^^^
Transition Words or Phrases used:
also, but, furthermore, however, if, may, so, then, thus, while, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1813.0 2260.96107784 80% => OK
No of words: 349.0 441.139720559 79% => More content wanted.
Chars per words: 5.19484240688 5.12650576532 101% => OK
Fourth root words length: 4.32221490584 4.56307096286 95% => OK
Word Length SD: 2.6207319384 2.78398813304 94% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.515759312321 0.468620217663 110% => OK
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.371000973 57.8364921388 97% => OK
Chars per sentence: 95.4210526316 119.503703932 80% => OK
Words per sentence: 18.3684210526 23.324526521 79% => OK
Discourse Markers: 4.36842105263 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214100063242 0.218282227539 98% => OK
Sentence topic coherence: 0.0768301613134 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.11646716932 0.0701772020484 166% => OK
Paragraph topic coherence: 0.117434585975 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.128306499092 0.0628817314937 204% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.