Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call- in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As recommended by the station manager of KICK, the radio station WCQP after increasing the call-in advice programs enjoys larger radio audience and the survey also supports it, thus to increase the audience in Medway the KICK should adopt the same strategy. This recommendation is based on a lot of unwarranted assumptions and lack of exhaustive research thus the following questions are to be answered before adopting the recommendation of station manager of KICK.
Firstly, the station manager is too quick to assume that the increase in call-in advice program is the only reason to increase the audience share in WCQP radio station. The answer to : What are the role of other factors like timing of program, other gift hampers, lack of competitors etc ? are not revealed in the argument. Perhaps the Rockville area has closed all of other radio stations due to strict rule and increase in tax and people had no other option to listen any other radio program. Perhaps the Rockville has the best presentator and audio quality which serve for the increase of the audience number. Thus any of this is true then the recommendation will not hold true.
Secondly, the station manager presumes that the nation wide survey result would hold true for the station KICK in Medway. What are the bases that ensure the survey result would hold true? Was the number of survey participants significant enough? Was the survey representative of the Medway city?. Perhaps the survey result was tainted as the questionairres of the survey was misleading. Perhaps the participants were not inclusive they comprised of the people from Rockville region who patronizes the call-in advice program.
Lastly, the station manager assumes that the consumer behavior of the Rockville and Medway are the same. The questions like : What are the programs favorite to the Medway people, the favorable time schedule of program, the content of program etc ?. Perhaps the Medway people are more into television and internet programs thus increasing the call-in program would not increase the radio audience.
To conclude, the recommendation of the station manager is faulty at best and thus a lot of questions are to be answered to know the feasibility of the manager's recommendation.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 6 2
No. of Sentences: 17 15
No. of Words: 367 350
No. of Characters: 1844 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.377 4.7
Average Word Length: 5.025 4.6
Word Length SD: 2.689 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.588 21.0
Sentence Length SD: 9.062 7.5
Use of Discourse Markers (%): 0.471 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.589 0.50
Sentence-Sentence Coherence: 0.134 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 291, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...gift hampers, lack of competitors etc ? are not revealed in the argument. Perhaps t...
^^^
Line 3, column 614, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...or the increase of the audience number. Thus any of this is true then the recommenda...
^^^^
Line 5, column 49, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
..., the station manager presumes that the nation wide survey result would hold true for the s...
^^^^^^^^^^^
Line 9, column 152, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...answered to know the feasibility of the managers recommendation.
^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, if, lastly, second, secondly, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1893.0 2260.96107784 84% => OK
No of words: 367.0 441.139720559 83% => More content wanted.
Chars per words: 5.15803814714 5.12650576532 101% => OK
Fourth root words length: 4.37689890912 4.56307096286 96% => OK
Word Length SD: 2.75060485036 2.78398813304 99% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.444141689373 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 585.9 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 57.1795957737 57.8364921388 99% => OK
Chars per sentence: 105.166666667 119.503703932 88% => OK
Words per sentence: 20.3888888889 23.324526521 87% => OK
Discourse Markers: 3.66666666667 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.325176920522 0.218282227539 149% => OK
Sentence topic coherence: 0.0996117760163 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.112099455211 0.0701772020484 160% => OK
Paragraph topic coherence: 0.175086623458 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.115535226981 0.0628817314937 184% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.