We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument made by the Board of Directors of Monarch Books, that by opening a cafe within bookstore, more customers will be attracted and Monarch Books can better compete with Regal Books who have opened a cafe recently, may seem to be logical at the first glance.The argument may be correct if the premises on which it is based were to be true. However, in presenting the recommendation, the author has made some assumptions for which he has not provided any supporting evidence.
The author has stated that opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café. Here the author has assumed that their has been an increase in the number of customers in the Regal Books after opening of cafe. The author has not provided any evidence to explicitly suggest that more customers have been attracted to the Regal Books since the opening of the cafe or the existing customers of the Regal Books are sigficantly pleased with the opening of the cafe. If he were to conduct or quote some already conducted survey which showed the clients' positive opinion on the opening of a cafe, this would have strengthened his point significantly. However the author has not linked the opening of cafe with the positive opinion of any client that a cafe should be opened in the book store.
Summing up,the author's argument that by opening a cafe within bookstore, more customers will be attracted and Monarch Books can better compete with Regal Books who have opened a cafe recently, may be correct. However, in making his recommendation the author has made many assumptions. In the absence of any supporting evidences to the assumptions pointed out, the recomendation is not likely to have the predicted results.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 3 2
No. of Sentences: 10 15
No. of Words: 303 350
No. of Characters: 1448 1500
No. of Different Words: 120 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 4.779 4.6
Word Length SD: 2.551 2.4
No. of Words greater than 5 chars: 103 100
No. of Words greater than 6 chars: 78 80
No. of Words greater than 7 chars: 44 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.3 21.0
Sentence Length SD: 13.886 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.496 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.217 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 1, column 267, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... seem to be logical at the first glance.The argument may be correct if the premises...
^^^
Line 2, column 723, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...e strengthened his point significantly. However the author has not linked the opening o...
^^^^^^^
Line 4, column 11, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
... opened in the book store. Summing up,the authors argument that by opening a cafe...
^^^^
Line 4, column 16, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ed in the book store. Summing up,the authors argument that by opening a cafe within ...
^^^^^^^
Transition Words or Phrases used:
first, however, if, may, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1478.0 2260.96107784 65% => OK
No of words: 301.0 441.139720559 68% => More content wanted.
Chars per words: 4.91029900332 5.12650576532 96% => OK
Fourth root words length: 4.16525528304 4.56307096286 91% => OK
Word Length SD: 2.63466670325 2.78398813304 95% => OK
Unique words: 127.0 204.123752495 62% => More unique words wanted.
Unique words percentage: 0.421926910299 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 477.9 705.55239521 68% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 72.8121555786 57.8364921388 126% => OK
Chars per sentence: 147.8 119.503703932 124% => OK
Words per sentence: 30.1 23.324526521 129% => OK
Discourse Markers: 3.3 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.271961655669 0.218282227539 125% => OK
Sentence topic coherence: 0.122363061276 0.0743258471296 165% => OK
Sentence topic coherence SD: 0.079710809279 0.0701772020484 114% => OK
Paragraph topic coherence: 0.201058408198 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.0416187108659 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 11.79 12.5979740519 94% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 55.0 98.500998004 56% => More difficult words wanted.
linsear_write_formula: 17.0 12.3882235529 137% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 17.0 11.9071856287 143% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.