We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The above passage put forth a recommendation of starting a cafe in the Monarch Book Store. It describes the reason behind it as being reputed throughout the market for a long time, thus, having a large customer base. Also, it makes a comment of replacing children's book section with cafe, the section no more seem to be important with reduction of population percent of under age ten from most recent national census. This set of reasoning does not seem to be enough to make any conclusion and need more solid points.
The author tells that if Monarch Books open a cafe in its store, it would attract more customers. This does not seem to be logical in any sense. There can be en-numerous alternative explanations possible. One can be the huge percent of customers interested in visiting book stores can be some old or reading enthusiast people, who would not enjoy sharing space with cafe. Rather they might prefer some soothing, calm and quite place to concentrate and enjoy reading to its fullest. The introduction of cafe may also invite many people uninterested in reading and that may put bad impact on readers and may find there personal space endangered. Thus, sharing space with cafe does not seem to be good decision for the cafe.
Further, the author adds the plan of replacing the children's book section while establishing of cafe. From this statement we can conclude the mentality of the author to contempt the children books. Before making any kind of decision, the author must confirm, whether the children books are not responsible for significant profit gained by Monarch books? It can also be the case, due to children interested in reading there parent have also developed a habit of reading and thus, became regular customer of the Book store. Thus, closing down section abruptly may hamper the growth of store as well. Another possibility is the store is renown to sell the books of writer mostly famous for their children books. Then it would add a bad reputation for store in market and thus, affect the growth.
Moreover, the author illogically gives us the reason for reduction in reading that will be observed in future, as reduction of population percent under age ten from most recent national census. The most strong point of opposition can be number of people does not decide the rate of reading. Also, no clear statistics or proof of reduction of population in stated in the passage. Another thing is the schools can be one of the prominent customer of the book store for picking the children books in bulk. In such case, they may find it very inconvinient after such action.
Finally, the author must focus on the process of reasoning before claiming anything and take a good decision which would not hamper the growth of store or future of the children. The advantages and disadvantages of the action must be studied thoroughly.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 5 2
No. of Sentences: 25 15
No. of Words: 490 350
No. of Characters: 2325 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.705 4.7
Average Word Length: 4.745 4.6
Word Length SD: 2.511 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.6 21.0
Sentence Length SD: 7.167 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.29 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 372, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...ould not enjoy sharing space with cafe. Rather they might prefer some soothing, calm a...
^^^^^^
Line 4, column 101, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...uction in reading that will be observed in future, as reduction of population percent und...
^^^^^^^^^
Transition Words or Phrases used:
also, finally, if, may, moreover, so, then, thus, well, while, another thing, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2376.0 2260.96107784 105% => OK
No of words: 490.0 441.139720559 111% => OK
Chars per words: 4.84897959184 5.12650576532 95% => OK
Fourth root words length: 4.70488508055 4.56307096286 103% => OK
Word Length SD: 2.5540194616 2.78398813304 92% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.467346938776 0.468620217663 100% => OK
syllable_count: 738.0 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.5908159114 57.8364921388 74% => OK
Chars per sentence: 95.04 119.503703932 80% => OK
Words per sentence: 19.6 23.324526521 84% => OK
Discourse Markers: 3.4 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1899722771 0.218282227539 87% => OK
Sentence topic coherence: 0.0611547948395 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0683003178189 0.0701772020484 97% => OK
Paragraph topic coherence: 0.106974026856 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0527324891822 0.0628817314937 84% => OK
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.