The following appeared in a memorandum from the manager of KNOW radio station.
"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
In the argument the manager recommends KNOW radio station to change their program to include 24-hour news in order to increase popularity. The author does this on the premise of examples presented in the argument. While the conclusion may hold water, it rests on three unwarranted assumptions which must be resolved before the company can take a decision.
Firstly, the author assumes that as the total numbers are declining, so is the popularity of the radio, all while mentioning the fact that there is an increased number of listeners who are older than 55. There could be multiple reasons why this is the case, for instance, it is possible that the number of young people in the area are decreasing by moving out for work or education. In addition, the author mentions later in the argument that switching to 24-hour news would increase the number old listeners. Here the author assumes that those people who stopped listening to the radio station are still present in the area. The author must provide evidence of the total population and the ages of the city before this decision can be taken.
Secondly, the author claims that due to reduction of sales of rock music in certain music stores, that people in the area are not interested in the genre. While this could be the case, it is also possible that the people who are buying from music stores are the only people listening to rock music. Moreover, there could be multiple reasons why there is a reduction in sales of rock music. It is possible that they are streaming the music from the internet, or the music stores do not sell the latest and trending music. Consequently, It is not possible to conclude that there is a decrease in trend of the interest in rock and roll music just by looking at the sales numbers of the rock-and-roll music store in a certain area. The author must provide additional evidence of the same in order to conclude so.
Thirdly, the author asserts that switching to news stations would be profitable by utilizing the data from other neighboring cities. Here, the author assumes that the demographics of the neighboring cities are similar to their city. It is possible that the people in other cities are more interested in news than the people in this city. Furthermore, it is possible that there are already existing news related radio stations which are providing 24-hour news and introducing the change would actually see a decline as people who listen to the other news channel show no interest in switching. This would also imply that the new radio channel would have decreased interest as the people who liked rock and roll music would also not listen. The author must provide clear evidence that the citizens are interested in news, and there is little competition from other stations for the genre. He must also provide evidence about the similarity of demographics of the two cities before concluding that KNOW radio station can switch to 24-hour news.
As it stands, the authors argument is weak and addressing the above concerns would help KNOW radio station make a better decision.
Grammar and spelling errors:
Line 9, column 19, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...h to 24-hour news. As it stands, the authors argument is weak and addressing the abo...
^^^^^^^
Transition Words or Phrases used:
actually, also, consequently, first, firstly, furthermore, look, may, moreover, second, secondly, so, still, third, thirdly, while, for instance, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.5258426966 164% => OK
Auxiliary verbs: 19.0 12.4196629213 153% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 24.0 11.3162921348 212% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 36.0 33.0505617978 109% => OK
Preposition: 64.0 58.6224719101 109% => OK
Nominalization: 19.0 12.9106741573 147% => OK
Performance on vocabulary words:
No of characters: 2568.0 2235.4752809 115% => OK
No of words: 529.0 442.535393258 120% => OK
Chars per words: 4.85444234405 5.05705443957 96% => OK
Fourth root words length: 4.79583152331 4.55969084622 105% => OK
Word Length SD: 2.48346147067 2.79657885939 89% => OK
Unique words: 207.0 215.323595506 96% => OK
Unique words percentage: 0.391304347826 0.4932671777 79% => More unique words wanted or less content wanted.
syllable_count: 806.4 704.065955056 115% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 6.24550561798 160% => OK
Article: 10.0 4.99550561798 200% => Less articles wanted as sentence beginning.
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 2.0 1.77640449438 113% => OK
Preposition: 2.0 4.38483146067 46% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 20.2370786517 109% => OK
Sentence length: 24.0 23.0359550562 104% => OK
Sentence length SD: 41.7345260085 60.3974514979 69% => OK
Chars per sentence: 116.727272727 118.986275619 98% => OK
Words per sentence: 24.0454545455 23.4991977007 102% => OK
Discourse Markers: 7.13636363636 5.21951772744 137% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.83258426966 145% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277118095335 0.243740707755 114% => OK
Sentence topic coherence: 0.0898286461683 0.0831039109588 108% => OK
Sentence topic coherence SD: 0.0570121020541 0.0758088955206 75% => OK
Paragraph topic coherence: 0.161109754563 0.150359130593 107% => OK
Paragraph topic coherence SD: 0.0184409107904 0.0667264976115 28% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.4 14.1392134831 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.8420337079 114% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.1743820225 94% => OK
coleman_liau_index: 11.15 12.1639044944 92% => OK
dale_chall_readability_score: 7.72 8.38706741573 92% => OK
difficult_words: 97.0 100.480337079 97% => OK
linsear_write_formula: 10.5 11.8971910112 88% => OK
gunning_fog: 11.6 11.2143820225 103% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.