The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The owner of Movies Galore in his recommendation for reducing the operational costs of the ten video rental stores, misses to consider prospects, which if true could prove that the recommendation is based on unwarranted assumptions and rife with fallacies.
First of all, the owner assumes that their "famous" strategy of special bargains would be beneficial in bringing profits rather than to raise their rental prices. However, he fails to provide evidence of the special bargains being "famous". Are the people in the city not willing to pay affordable yet higher prices? Are they famous in a different city than the one being considered here? Probably, the strategy is famous in another city where low income strata of people are present who prefer cheaper prices. If the current city consists of people from a wealthy background who are willing, it would be foolhardy on the part of the owner to slash prices when he could easily earn profits by raising them.
Secondly, the owner comfortably assumes that the changes made in downtown Marston to decrease its operational expenses would have the same impact if implemented in the other nine stores. Perhaps, the other nine stores are placed in a more cosmopolitan location where students are the primary source of their income. If then, were the store closing time reduced to 6:00 pm instead of the earlier time of 9:00pm, it would instead result in heavy losses of the business as the students who finish school at 6:00pm would not be able to make it to the store in time for their suitable purchases. Hence, the owner must consider the above question of similar impact on different locations and the demographics of the location, so as to make a sound argument.
Last but not the least, the owner attributes the recent decline in the profits solely to the operational expense of the business. We are provided with no evidence on this very fact mentioned in the memorandum and that a further reduction in this division could lead to a resurgence in profit. Probably, the latest collection of video rentals in the store did not resound with the choices of the customers? Of perhaps, an introduction of a new rental policy of paying the full price until the return of the VCDs, did not fit well with the consumers? Further, a new rental store opened up in the vicinity with prices and policies even moe friendly and competitive to that of Movies Galore. If the above scenarios were to be considered, the owner's argument would fail to hold water.
Hence, in conclusion, the owner of Movies Galore must deliberate upon the factors discussed and questions raised as above in order to ensure a resurgence in the store's profits.
Grammar and spelling errors:
Line 1, column 117, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'misses considering'.
Suggestion: misses considering
...l costs of the ten video rental stores, misses to consider prospects, which if true could prove th...
^^^^^^^^^^^^^^^^^^
Line 1, column 153, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...es, misses to consider prospects, which if true could prove that the recommendatio...
^^
Line 3, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s; strategy of special bargains would be beneficial in bringing profits rather th...
^^
Line 3, column 195, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...heir rental prices. However, he fails to provide evidence of the special bargains...
^^
Line 5, column 721, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...s and the demographics of the location, so as to make a sound argument. Last but not ...
^^^^^^^^
Line 7, column 739, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'owners'' or 'owner's'?
Suggestion: owners'; owner's
...ve scenarios were to be considered, the owners argument would fail to hold water. H...
^^^^^^
Transition Words or Phrases used:
but, first, hence, however, if, second, secondly, so, then, well, as to, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.5258426966 87% => OK
Auxiliary verbs: 11.0 12.4196629213 89% => OK
Conjunction : 8.0 14.8657303371 54% => More conjunction wanted.
Relative clauses : 12.0 11.3162921348 106% => OK
Pronoun: 21.0 33.0505617978 64% => OK
Preposition: 76.0 58.6224719101 130% => OK
Nominalization: 14.0 12.9106741573 108% => OK
Performance on vocabulary words:
No of characters: 2253.0 2235.4752809 101% => OK
No of words: 456.0 442.535393258 103% => OK
Chars per words: 4.94078947368 5.05705443957 98% => OK
Fourth root words length: 4.62105577807 4.55969084622 101% => OK
Word Length SD: 2.76369999556 2.79657885939 99% => OK
Unique words: 234.0 215.323595506 109% => OK
Unique words percentage: 0.513157894737 0.4932671777 104% => OK
syllable_count: 713.7 704.065955056 101% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 12.0 4.99550561798 240% => Less articles wanted as sentence beginning.
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 2.0 4.38483146067 46% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 20.2370786517 89% => OK
Sentence length: 25.0 23.0359550562 109% => OK
Sentence length SD: 54.7527833443 60.3974514979 91% => OK
Chars per sentence: 125.166666667 118.986275619 105% => OK
Words per sentence: 25.3333333333 23.4991977007 108% => OK
Discourse Markers: 5.55555555556 5.21951772744 106% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 9.0 10.2758426966 88% => OK
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275821826073 0.243740707755 113% => OK
Sentence topic coherence: 0.0746058656404 0.0831039109588 90% => OK
Sentence topic coherence SD: 0.0634936048656 0.0758088955206 84% => OK
Paragraph topic coherence: 0.154049825483 0.150359130593 102% => OK
Paragraph topic coherence SD: 0.0643541498963 0.0667264976115 96% => OK
Essay readability:
automated_readability_index: 14.5 14.1392134831 103% => OK
flesch_reading_ease: 46.1 48.8420337079 94% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 13.0 12.1743820225 107% => OK
coleman_liau_index: 11.67 12.1639044944 96% => OK
dale_chall_readability_score: 8.89 8.38706741573 106% => OK
difficult_words: 116.0 100.480337079 115% => OK
linsear_write_formula: 11.5 11.8971910112 97% => OK
gunning_fog: 12.0 11.2143820225 107% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.