The following is a memorandum from the business
manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore. in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The writer of this analytical piece has drawn an optimistic conclusion from inocomplete data that the lost viewers can be regained by restoring the previous format to the news broadcast.
The writer points out to the fact that over the past year they have dedicated more time towards national news and less time towards weather and local news. The writer here fails to specify by how much did they increase the time towards national news. The lack of ability of providing numbers about the increase and decrease of broadcast ratio adds a questioning of the same and weakens the writers argument.
The writer further goes on to talk about the complaints received from the veiwers. Here again there is a lack of numbers or data pointing to the numbers of complaints and out of those complaints how many were regarding the increased time for national news. The absence of data should be taken into consideration and be questioned about. Hence the complaint records are a important aspect of the argument.There seems no connection between the loss of advertiment contracts and change of broadcast pattern. This could have many reasons behind it like better facilities provided by other channels at better cost. The company should do a survey around this and take actions accordingly.
The writer then talks about lost of veiwership. This loss could be due to other reasons like change of schedule of the veiwers, change of intrest as in from news to entertainment and so on. A survey shall be conducted to take into account all the parameters mentioned above like compalints, shows they would like to watch any other issue regarding the broadcast they encounter. And then the actions should be taken.
In genral, it may be said that the writer has failed to make a convincing argument because of complete absence of statistical data and no convincing reason are provided. The argument ends with an entirely unjustified optimistic conclusion based on wishy-washy observations that are likely to be incorrect.
Grammar and spelling errors:
Line 3, column 157, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ss time towards weather and local news. The writer here fails to specify by how muc...
^^^
Line 3, column 252, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ncrease the time towards national news. The lack of ability of providing numbers ab...
^^^
Line 3, column 391, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...questioning of the same and weakens the writers argument. The writer further goes on...
^^^^^^^
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...me and weakens the writers argument. The writer further goes on to talk about th...
^^^
Line 5, column 338, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... consideration and be questioned about. Hence the complaint records are a important a...
^^^^^
Line 5, column 370, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... about. Hence the complaint records are a important aspect of the argument.There ...
^
Line 5, column 405, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
... are a important aspect of the argument.There seems no connection between the loss of...
^^^^^
Transition Words or Phrases used:
accordingly, hence, if, may, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.5258426966 67% => OK
Auxiliary verbs: 9.0 12.4196629213 72% => OK
Conjunction : 12.0 14.8657303371 81% => OK
Relative clauses : 4.0 11.3162921348 35% => More relative clauses wanted.
Pronoun: 15.0 33.0505617978 45% => OK
Preposition: 61.0 58.6224719101 104% => OK
Nominalization: 10.0 12.9106741573 77% => OK
Performance on vocabulary words:
No of characters: 1683.0 2235.4752809 75% => OK
No of words: 333.0 442.535393258 75% => More content wanted.
Chars per words: 5.05405405405 5.05705443957 100% => OK
Fourth root words length: 4.27180144563 4.55969084622 94% => OK
Word Length SD: 2.73009475684 2.79657885939 98% => OK
Unique words: 175.0 215.323595506 81% => More unique words wanted.
Unique words percentage: 0.525525525526 0.4932671777 107% => OK
syllable_count: 518.4 704.065955056 74% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 10.0 4.99550561798 200% => Less articles wanted as sentence beginning.
Subordination: 0.0 3.10617977528 0% => More adverbial clause wanted.
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 20.2370786517 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 48.5888361663 60.3974514979 80% => OK
Chars per sentence: 105.1875 118.986275619 88% => OK
Words per sentence: 20.8125 23.4991977007 89% => OK
Discourse Markers: 3.0 5.21951772744 57% => More transition words/phrases wanted.
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 7.0 7.80617977528 90% => OK
Sentences with positive sentiment : 6.0 10.2758426966 58% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 5.13820224719 156% => OK
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.197060515903 0.243740707755 81% => OK
Sentence topic coherence: 0.0647819691132 0.0831039109588 78% => OK
Sentence topic coherence SD: 0.104408552465 0.0758088955206 138% => OK
Paragraph topic coherence: 0.112631368806 0.150359130593 75% => OK
Paragraph topic coherence SD: 0.11169724984 0.0667264976115 167% => OK
Essay readability:
automated_readability_index: 12.8 14.1392134831 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.8420337079 105% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.1 12.1743820225 91% => OK
coleman_liau_index: 12.01 12.1639044944 99% => OK
dale_chall_readability_score: 8.18 8.38706741573 98% => OK
difficult_words: 75.0 100.480337079 75% => More difficult words wanted.
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.