The purpose of many advertisement is to make consumer want to buy a product so that they will be like the person in the ad. This practice is effective because it not only sells the product but also helps people feel better about themselves.
The argument asserts that many advertisement project their content in such a way that the consumer feel like having those products as they see themselves being like the people. While it is true that it the case in many advertisement I do not concede with the statement that this is the effective way to sell a product and also strongly oppose the statement that this helps people to feel better about themselves.
Firstly, our society in current days are facing a lot of issues which concerns about people not being able to accept themselves as they are. They continuously are looking towards at every steps in their life and trying to project themselves as the role model they are following. These ongoing tendency of humans from generations also have an impact on judging other people as well. This very tendencies of following others and not accepting oneself is giving rise to predicaments and social issues like sexism, racism, body shaming, oppression. Society have set a standard of beauty and acceptance for other people and every one is fighting relentlessly to fit that standard loosing the essence of uniqueness in personality. People able fit themselves in the standard and other people unable to do that feel low and not confident about themselves. This loss of confident in the long run make them loose in every battle of their own life. So, must accept themselves as they are and take pride in their own uniqueness rather than feeling good by comparing themselves with other persona.
Maximum advertisement now a days showcase models along with their products to make it more appealing tot he customers. While there is nothing wrong with presenting products beautifully and in front of customers, other factors such as the products unique selling point, proper usage guidance and reason why should the product be used in place of other competitor product in the market will be more helpful for the customers for making informed choices about the products. For example, a soap commercial should emphasis on this product uniqueness form others in the market, along with its manufacturing content, so that people know that no harmful products are used, rather than only showing how beautiful the person will look like that in the advertisement, which everyone already knows will never happen.
Advertising practice now a days are changing and as we can see the out of the box thinking and creative marketing is very much appreciated in the consumer market. The conscious of people which is already impaired by the shown advertisement about the living standard have caused a great problem to the society. Several social issues can be imputed to this very trend of marketing.
In sum, rather than promoting standard way of life and look of a person show people to accept themselves as they are and the advertised products will help them build confidence and showcase their unique talent should be the way to go forwards with advertisement marketing. This change in marketing strategy will let people rely more on the product as people now a days are smart enough to catch the lie in the commercials.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-09-28 | Tabassum Zaman | 66 | view |
| 2014-10-16 | zahravakili | 80 | view |
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Grammar and spelling errors:
Line 1, column 215, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun advertisement seems to be countable; consider using: 'many advertisements'.
Suggestion: many advertisements
...e. While it is true that it the case in many advertisement I do not concede with the statement tha...
^^^^^^^^^^^^^^^^^^
Line 3, column 676, Rule ID: LOOSING_EFFORTRECORDSEASON[1]
Message: Did you mean 'losing the'?
Suggestion: losing the
...hting relentlessly to fit that standard loosing the essence of uniqueness in personality. P...
^^^^^^^^^^^
Line 5, column 23, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: nowadays
...ther persona. Maximum advertisement now a days showcase models along with their produc...
^^^^^^^^^^
Line 5, column 102, Rule ID: TOT_HE[1]
Message: Did you mean 'to the'?
Suggestion: to the
...heir products to make it more appealing tot he customers. While there is nothing wrong...
^^^^^^
Line 7, column 13, Rule ID: MASS_AGREEMENT[1]
Message: Consider using third-person verb forms for singular and mass nouns: 'practices'.
Suggestion: practices
...knows will never happen. Advertising practice now a days are changing and as we can s...
^^^^^^^^
Line 7, column 22, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: nowadays
...l never happen. Advertising practice now a days are changing and as we can see the out ...
^^^^^^^^^^
Line 7, column 26, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a day' or simply 'days'?
Suggestion: a day; days
...ver happen. Advertising practice now a days are changing and as we can see the out ...
^^^^^^
Line 9, column 359, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: nowadays
...ople rely more on the product as people now a days are smart enough to catch the lie in th...
^^^^^^^^^^
Line 9, column 363, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a day' or simply 'days'?
Suggestion: a day; days
... rely more on the product as people now a days are smart enough to catch the lie in th...
^^^^^^
Transition Words or Phrases used:
also, first, firstly, if, look, so, well, while, for example, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.5258426966 113% => OK
Auxiliary verbs: 11.0 12.4196629213 89% => OK
Conjunction : 16.0 14.8657303371 108% => OK
Relative clauses : 13.0 11.3162921348 115% => OK
Pronoun: 51.0 33.0505617978 154% => Less pronouns wanted
Preposition: 65.0 58.6224719101 111% => OK
Nominalization: 13.0 12.9106741573 101% => OK
Performance on vocabulary words:
No of characters: 2603.0 2235.4752809 116% => OK
No of words: 521.0 442.535393258 118% => OK
Chars per words: 4.99616122841 5.05705443957 99% => OK
Fourth root words length: 4.77759609229 4.55969084622 105% => OK
Word Length SD: 2.6631891197 2.79657885939 95% => OK
Unique words: 249.0 215.323595506 116% => OK
Unique words percentage: 0.47792706334 0.4932671777 97% => OK
syllable_count: 805.5 704.065955056 114% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 6.24550561798 96% => OK
Article: 3.0 4.99550561798 60% => OK
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 2.0 4.38483146067 46% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 20.2370786517 89% => OK
Sentence length: 28.0 23.0359550562 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 76.0615410355 60.3974514979 126% => OK
Chars per sentence: 144.611111111 118.986275619 122% => OK
Words per sentence: 28.9444444444 23.4991977007 123% => OK
Discourse Markers: 4.5 5.21951772744 86% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 9.0 7.80617977528 115% => OK
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.408916769561 0.243740707755 168% => OK
Sentence topic coherence: 0.124207830404 0.0831039109588 149% => OK
Sentence topic coherence SD: 0.080368204818 0.0758088955206 106% => OK
Paragraph topic coherence: 0.241317035355 0.150359130593 160% => OK
Paragraph topic coherence SD: 0.10147225831 0.0667264976115 152% => OK
Essay readability:
automated_readability_index: 16.6 14.1392134831 117% => OK
flesch_reading_ease: 51.52 48.8420337079 105% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 13.0 12.1743820225 107% => OK
coleman_liau_index: 12.31 12.1639044944 101% => OK
dale_chall_readability_score: 8.39 8.38706741573 100% => OK
difficult_words: 111.0 100.480337079 110% => OK
linsear_write_formula: 13.5 11.8971910112 113% => OK
gunning_fog: 13.2 11.2143820225 118% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.