The table below shows expenditures on advertising of four car companies in UK in 2002.
The given table reveals the expenditures on five kinds of promotions of four different car businesses in Great Britain including Renault, Rover, Vauxhall and Cetirizine in 2002.
Overall, as can be seen, the highest amount of consumptions belonged to tv advertisement while the opposite war true for cinema. Besides, Renault was the company which consumed the largest money on advertising in 2002.
In particular, the data of tv promotion of Cetirizine was biggest, standing at 70 million dollars, marginally higher than Vauxhall and Renault at 65 million and 59 million respectively. Regarding rover, with 45 million dollars for tv advertisement, making it the lowest position. On the other hand, the expenditures of Renault on Press promotion was largest, being in the vicinity of six times as much as Vauxhall consumptions at 8 million dollars.
It is interesting to notice that the consumption of promotion on the radio of four corporations was equal at 15 million dollars. In terms of advertising on cinema, Renault spent on that 6 million dollars while neither rover nor Cetirizine spent on that kind. As for outdoor promotion, both Renault and Vauxhall invested 7 million dollars while standing at 2 million dollars, rovers was the lowest business spending on outdoor promotion
Transition Words or Phrases used:
besides, if, regarding, while, as for, in particular, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 7.0 114% => OK
Auxiliary verbs: 1.0 1.00243902439 100% => OK
Conjunction : 5.0 6.8 74% => OK
Relative clauses : 4.0 3.15609756098 127% => OK
Pronoun: 5.0 5.60731707317 89% => OK
Preposition: 35.0 33.7804878049 104% => OK
Nominalization: 9.0 3.97073170732 227% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1085.0 965.302439024 112% => OK
No of words: 205.0 196.424390244 104% => OK
Chars per words: 5.29268292683 4.92477711251 107% => OK
Fourth root words length: 3.78388967377 3.73543355544 101% => OK
Word Length SD: 3.02091066555 2.65546596893 114% => OK
Unique words: 112.0 106.607317073 105% => OK
Unique words percentage: 0.546341463415 0.547539520022 100% => OK
syllable_count: 319.5 283.868780488 113% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 4.0 4.33902439024 92% => OK
Subordination: 2.0 1.07073170732 187% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 5.0 3.36585365854 149% => OK
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 22.0 22.4926829268 98% => OK
Sentence length SD: 34.4387091999 43.030603864 80% => OK
Chars per sentence: 120.555555556 112.824112599 107% => OK
Words per sentence: 22.7777777778 22.9334400587 99% => OK
Discourse Markers: 7.88888888889 5.23603664747 151% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 5.0 3.70975609756 135% => OK
Sentences with negative sentiment : 3.0 1.13902439024 263% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.09268292683 24% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.119016145088 0.215688989381 55% => OK
Sentence topic coherence: 0.0638000031556 0.103423049105 62% => OK
Sentence topic coherence SD: 0.0773057091724 0.0843802449381 92% => OK
Paragraph topic coherence: 0.105177405687 0.15604864568 67% => OK
Paragraph topic coherence SD: 0.0839285611475 0.0819641961636 102% => OK
Essay readability:
automated_readability_index: 14.9 13.2329268293 113% => OK
flesch_reading_ease: 49.15 61.2550243902 80% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 11.9 10.3012195122 116% => OK
coleman_liau_index: 13.7 11.4140731707 120% => OK
dale_chall_readability_score: 8.58 8.06136585366 106% => OK
difficult_words: 50.0 40.7170731707 123% => OK
linsear_write_formula: 12.0 11.4329268293 105% => OK
gunning_fog: 10.8 10.9970731707 98% => OK
text_standard: 12.0 11.0658536585 108% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.