The table below shows the expenditures of four car companies in the UK in 2002.
The table compares how advertising budgets of four car manufacturing companies were used in 2002.
Generally, it is clear that Renault spent the most on advertising. Also, TV was the most invested channel of promotion while cinema was the least.
In 2002, all four companies spent their respective largest figures on TV advertisement, with Cetirizine at the lead (70 million dollars) and Vauxhall following closely at 65 million. Renault’s budget for promotion through TV was only 1 million shy of 60 million dollars while Rover spent 45 million. 45 million was also the amount paid by Renault for press promotion, which was 7 million more than what Rover paid. By contrast, Vauxhall and Cetirizine spent significantly less ( 8 and 12 million, respectively).
Interestingly, advertising via radio cost 15 million dollars for each of the four companies. At slightly less than half that, outdoor promotion was the fourth most costly area for Renault and Vauxhall, while Rover and Cetirizine invested 2 and 3 million dollars only. It is noteworthy that the latter two did not allocate much budget to cinema advertisement whereas the former spent similar amounts (5 and 6 million).
Grammar and spelling errors:
Line 9, column 480, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and Cetirizine spent significantly less 8 and 12 million, respectively. Int...
^^
Transition Words or Phrases used:
also, if, so, whereas, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 7.0 129% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 7.0 6.8 103% => OK
Relative clauses : 4.0 3.15609756098 127% => OK
Pronoun: 6.0 5.60731707317 107% => OK
Preposition: 16.0 33.7804878049 47% => More preposition wanted.
Nominalization: 6.0 3.97073170732 151% => OK
Performance on vocabulary words:
No of characters: 1004.0 965.302439024 104% => OK
No of words: 190.0 196.424390244 97% => OK
Chars per words: 5.28421052632 4.92477711251 107% => OK
Fourth root words length: 3.71268753763 3.73543355544 99% => OK
Word Length SD: 2.97114936209 2.65546596893 112% => OK
Unique words: 116.0 106.607317073 109% => OK
Unique words percentage: 0.610526315789 0.547539520022 112% => OK
syllable_count: 282.6 283.868780488 100% => OK
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 1.53170731707 131% => OK
Article: 1.0 4.33902439024 23% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 4.0 3.36585365854 119% => OK
Performance on sentences:
How many sentences: 10.0 8.94146341463 112% => OK
Sentence length: 19.0 22.4926829268 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.0653476984 43.030603864 86% => OK
Chars per sentence: 100.4 112.824112599 89% => OK
Words per sentence: 19.0 22.9334400587 83% => OK
Discourse Markers: 2.8 5.23603664747 53% => More transition words/phrases wanted.
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 1.0 1.69756097561 59% => OK
Sentences with positive sentiment : 4.0 3.70975609756 108% => OK
Sentences with negative sentiment : 2.0 1.13902439024 176% => OK
Sentences with neutral sentiment: 4.0 4.09268292683 98% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0870317743409 0.215688989381 40% => OK
Sentence topic coherence: 0.0479544296715 0.103423049105 46% => OK
Sentence topic coherence SD: 0.0970125999084 0.0843802449381 115% => OK
Paragraph topic coherence: 0.0967176758576 0.15604864568 62% => OK
Paragraph topic coherence SD: 0.130327697006 0.0819641961636 159% => OK
Essay readability:
automated_readability_index: 12.9 13.2329268293 97% => OK
flesch_reading_ease: 60.65 61.2550243902 99% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 9.5 10.3012195122 92% => OK
coleman_liau_index: 13.34 11.4140731707 117% => OK
dale_chall_readability_score: 8.4 8.06136585366 104% => OK
difficult_words: 46.0 40.7170731707 113% => OK
linsear_write_formula: 8.5 11.4329268293 74% => OK
gunning_fog: 9.6 10.9970731707 87% => OK
text_standard: 9.0 11.0658536585 81% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.