Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?
From the past generation until this modern era, our lives are surrounded by advertisement. As a result, a growing amount of advertising invades our public and private spaces, and its effects also become significant in the society. In this essay, I would like to illustrate both benefits and drawbacks of advertisement with some relevant examples which would be explored in following paragraphs.
On the one hand, active advertising activities contribute to economic development by stimulating the market. Advertising is one of the key vehicles for marketing industrial goods and services. Without help of active advertising businesses can hardly publicize their products or brand. The more aggressively they advertise, the more chances they make to sell their goods. From consumer’s standpoint, advertising also plays an obvious role in making a right choice. Advertisements can be informative and provide a broader range of options that best fit for each consumer’s taste and value.
On the other side of coin, too much advertising is not without its social costs. First, the cost is growing, which gets a heavier burden to both the customers and the industry. Secondly, too much advertisement can encourage impulsive buying behavior to the consumers, and it can also misguide buyers by making it difficult to do the right decision. Lastly, as an industrial manager, frequent and persistent advertisement can cost a lot and reduce advertising effects.
Taking everything into account, while increasing advertisements can be said to be helpful for economic growth, it also comes with its downsides such as overconsumption and impulsive purchasing habit on people.
Transition Words or Phrases used:
also, but, first, if, lastly, second, secondly, so, while, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 33.0 41.998997996 79% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1425.0 1615.20841683 88% => OK
No of words: 258.0 315.596192385 82% => More content wanted.
Chars per words: 5.52325581395 5.12529762239 108% => OK
Fourth root words length: 4.00778971557 4.20363070211 95% => OK
Word Length SD: 3.2399878368 2.80592935109 115% => OK
Unique words: 160.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.62015503876 0.561755894193 110% => OK
syllable_count: 445.5 506.74238477 88% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 37.7919249554 49.4020404114 76% => OK
Chars per sentence: 101.785714286 106.682146367 95% => OK
Words per sentence: 18.4285714286 20.7667163134 89% => OK
Discourse Markers: 5.64285714286 7.06120827912 80% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173347741318 0.244688304435 71% => OK
Sentence topic coherence: 0.0570903083445 0.084324248473 68% => OK
Sentence topic coherence SD: 0.038258714171 0.0667982634062 57% => OK
Paragraph topic coherence: 0.0906404261094 0.151304729494 60% => OK
Paragraph topic coherence SD: 0.0484390785111 0.056905535591 85% => OK
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.74 12.4159519038 119% => OK
dale_chall_readability_score: 9.43 8.58950901804 110% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.