Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
In the contemporary society, as a multi-billion dollar industry, advertising is popular worldwide. It is no secret that people are unavoidably bombarded with advertisements through numerous kinds of media outlets such as TV, phone or radio. There are many concerns about whether this will bring about negative impacts or not, and it could be argued that the number of drawbacks and benefits are involved in equal measure.
On the positive side, advertising doubtlessly plays a key role in modern life. First and foremost, advertising keeps customers well-informed about products. As soon as companies launch new products or services, buyers will be able to catch up-to-the-minute details about them and then make purchases on the great array of selections. In addition, as a new kind of commerce, thousands of employment opportunities are dispensed by advertisement. Since advertising becomes a popular industry catering for the need of billions of people, it also creates a large quantity of occupations for those who are unemployed. For instance, jobless painters and copywriters are employed to design posters or logos for advertising agencies.
On the negative side, to some extents, advertisement involves disadvantages. To begin with, due to the great boom in advertising industry, products’ details are sometimes exaggerated and distorted. This originates in careless and deficient censorship. As an expected outcome, consumers might go through confusion about these items. What is more, the dissemination of advertising plays a negative influence over the buying power of consumers. As there are a lot of advertisements on TV, consumers are inevitably swayed by them and have a tendency of buying goods impulsively in the light of appealing pictures and sounds. Last but not least, advertising may affect children in particular. They often put their parents under pressure to buy them anything they can see on the screen. This may make parents tired.
In short, I claim that when it comes to advertisement, the number of benefits is the same as that of drawbacks.
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Transition Words or Phrases used:
also, but, first, if, may, so, then, well, for instance, in addition, in particular, in short, kind of, such as, to begin with, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 52.0 41.998997996 124% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1754.0 1615.20841683 109% => OK
No of words: 325.0 315.596192385 103% => OK
Chars per words: 5.39692307692 5.12529762239 105% => OK
Fourth root words length: 4.24591054749 4.20363070211 101% => OK
Word Length SD: 3.22010547808 2.80592935109 115% => OK
Unique words: 197.0 176.041082164 112% => OK
Unique words percentage: 0.606153846154 0.561755894193 108% => OK
syllable_count: 549.9 506.74238477 109% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.7797295826 49.4020404114 87% => OK
Chars per sentence: 92.3157894737 106.682146367 87% => OK
Words per sentence: 17.1052631579 20.7667163134 82% => OK
Discourse Markers: 7.36842105263 7.06120827912 104% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 8.0 3.9879759519 201% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.181462020971 0.244688304435 74% => OK
Sentence topic coherence: 0.049219669012 0.084324248473 58% => OK
Sentence topic coherence SD: 0.0594225743425 0.0667982634062 89% => OK
Paragraph topic coherence: 0.0802811795718 0.151304729494 53% => OK
Paragraph topic coherence SD: 0.0535354857638 0.056905535591 94% => OK
automated_readability_index: 12.6 13.0946893788 96% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 13.74 12.4159519038 111% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.