Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?
It is true that the first priority of the advertising campaign is persuading as many people as possible to buy goods from the same brand, which could cost people of their personality. While I agree that nowadays people use more similar commodities than they ever do, I disagree that they are losing their personal preference.
Influenced by the broad application of mass production, promoting people to buy the same product is consistent with companies' interests. As the economies of scale suggested, the more units of a product are manufactured and sold, the higher the profit margin is. Famous brands like Apple spend billions of dollars on the commercials to promote their hot sales, which is why near half of smartphone owners are using iPhones in the United States. At the same time, people's inclination to copy the life of their idols deteriorated the situation. It makes them more vulnerable to the typical advertising campaign like celebrity endorsement. Men covet the muscles of athletes on the poster and so purse the same fitness brands. Women greed for big eye and blonde hair, which has boomed the make-up industry.
However, the Internet prospered the minority taste. Independent brands that cannot afford the expensive traditional advertising could take advantage of online business and search engine now. Those brands target the niche market by advocating their minority style. People who want personalized articles could find them easily online. In fact, more than 30% of the goods sold at Amazon.com are from small online stores that sell independent brand products. They have given people a plenty of choices to stay away from the mainstream and pursue individual preferences.
In conclusion, some people may have inclination for mass-produced commodities from popular brands, but by virtue of online business, personalized minority needs also have sufficient providers to meet.
Transition Words or Phrases used:
also, but, first, however, if, may, so, while, in conclusion, in fact, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1615.0 1615.20841683 100% => OK
No of words: 301.0 315.596192385 95% => OK
Chars per words: 5.36544850498 5.12529762239 105% => OK
Fourth root words length: 4.16525528304 4.20363070211 99% => OK
Word Length SD: 2.79337397378 2.80592935109 100% => OK
Unique words: 187.0 176.041082164 106% => OK
Unique words percentage: 0.621262458472 0.561755894193 111% => OK
syllable_count: 502.2 506.74238477 99% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 42.614505673 49.4020404114 86% => OK
Chars per sentence: 100.9375 106.682146367 95% => OK
Words per sentence: 18.8125 20.7667163134 91% => OK
Discourse Markers: 5.0625 7.06120827912 72% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206173045577 0.244688304435 84% => OK
Sentence topic coherence: 0.0583750709826 0.084324248473 69% => OK
Sentence topic coherence SD: 0.0487804013785 0.0667982634062 73% => OK
Paragraph topic coherence: 0.116667336737 0.151304729494 77% => OK
Paragraph topic coherence SD: 0.0631267176621 0.056905535591 111% => OK
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.87 12.4159519038 112% => OK
dale_chall_readability_score: 9.36 8.58950901804 109% => OK
difficult_words: 92.0 78.4519038076 117% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.